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Contents 2015
Tyre Industry Federation
TyreSafe   British Tyre Manufacturers Association
Independent Tyre Manufacturers Association   Tyre Recovery Association
National Tyre Distributors Association   Retread Manufacturers Association

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Pets at Home is the latest business to benefit from ATS Euromaster’s tyre management expertise as the retailer reaps the benefits of longer tyre life and greater visibility of its running costs.

Under a new contract, ATS Euromaster will handle all aspects of Pets at Home’s tyre management. This follows a comprehensive tyre audit carried out by ATS Euromaster across the customer’s truck and trailer assets, which identified opportunities to reduce operating costs and improve tyre life, safety and uptime.

The detailed tyre analysis is typical of the ongoing fleet inspections ATS Euromaster carries out for customers, utilising an electronic data capture system to record the condition of every tyre on the fleet.

Giti Tire registered record visitor numbers to its new look stand at CV Show 2015, with the new GT Radial GDR638 drive axle tyre commanding immediate interest.

For the first time the manufacturer’s logo and corporate colours were used alongside GT Radial as part of the company’s plan to raise its profile worldwide in support of global infrastructure projects, such as the new $560m manufacturing and distribution plant in Chester County, South Carolina.

Tony McHugh, TBR Sales and Marketing Director UK at Giti Tire, said: “Visitors were very interested in the new look, and when you explain that Giti is one of the top 10 largest tyre companies in the world, and fourth in radial truck tyre production, they immediately understand the status it brings to the GT Radial brand.”

Following its European debut in 2014, the high performance Z tyre brand recently held a co-ordinated countrywide launch in South Africa in association with Tyrecor, its distribution partner.

Nigel Hampson, Head of Development at Zenises, commented: “Tyrecor is already well established in South Africa. With the similarities between the European and South African car tyre market, the Z brand will certainly offer a strong alternative choice for the performance driver there. The combination of superb handling and driving comfort is ideal for confident driving through the country’s panoramic road network.”

Michelin Group’s Aircraft Tyre Division has been recognised as Supplier of the Year in the Electronics/Hydraulics/Mechanical category by The Boeing Company, the world’s largest aerospace company and leading manufacturer of commercial aircraft and defence, space and security systems.

Since 1995, Boeing has adopted and extended the radial technology originally developed by Michelin for the 777 to all its long-range fleet. The future 787-9 will also be fitted with Michelin NZG new-generation radial tyres. 

Trelleborg Wheel Systems has announced a seven to ten percent price increase in Europe, effective June 1st, 2015.

The price rise, which includes tyres for agricultural, forestry and light agricultural application, is driven by a macroeconomic pressure on the manufacturing footprint outside the European area. The strong appreciation of the USD against the Euro along with the procurement of raw material out of Asia lead to significant production cost increase.

Save on Tyres is the latest dealership to commit to becoming a Maxxis branded retail centre, becoming one of over 350 fitting centres now benefiting from one of the best dealer programmes in the UK.

Having been open since 2005, the director Andrew Cook at the Swindon-based, family-run business felt it would be a great decision to sign up to becoming a Maxxis branded retail centre as he explains: “After speaking to Stapleton’s and finding out the benefits of joining the Maxxis Centre of Excellence Programme, my decision to join was easy. Having been stocking Maxxis since 2011, we have seen the brands awareness increase dramatically. Sponsoring some of the UK’s best motorsport teams has really helped push some of the high performance and 4x4 tyres.” 

The Maxxis Centre of Excellence Programme is designed to reward dealers and help them drive sales by providing bespoke signage, paint refreshes and marketing materials. Dealers interested in finding out more about the Maxxis Centre of Excellence Programme should speak to their Stapletons' representative in the first instance.


Hankook is making football dreams come true  via its microsite (http://fansfinal.hankooktire-eu.com/). On the Hankook website, the company will raffle two pairs of tickets, to attend the UEFA Europa League final in Warsaw, including travel, accommodation  and meals. As a special highlight, the lucky competition winners will also get the chance to participate in the specially organised  Hankook Fans' Final, a unique opportunity to play on the same pitch as the stars, the day after the final on 28th May at the national stadium in Warsaw.

"For many years Hankook has been sponsoring multiple motorsport and football events and could thus expand its brand awareness professionally," explains Gangseung Lee, Hankook Vice-President Marketing and Sales for Europe." The partnership with UEFA and the ongoing raffle to the football final is the perfect tool to inspire the fans from all over Europe and the Commonwealth of Independent States by our 'Driving Emotion'."

In addition to football sponsorship, Hankook also supports many international motorsport racing series. Amongst others, for many years the company has been the exclusive and successful supplier of tyres for DTM (Deutsche Tourenwagen Masters) and for the 24-hour series.

Leading international Contract Tyre Producer – Enjoy Tyre, have firmly established their Rotalla brand within the PCR, Van and Light Commercial market sectors throughout the UK and Europe. More recently they introduced their new Routeway brand with a TBR range.

Now as part of Enjoy's next stage of further enhancing their corporate profile within Europe the company has recently announced an extension of their Routeway label with the launch of an all-new PCR range covering the PCR, UHP, 4x4/SUV, Winter and van/light commercial segments.

The new Routeway PCR/UHP and current TBR ranges will be exclusively showcased at the forthcoming Autopromotec Show in Bologna, Italy. For further information, please visit www.enjoytyre.com.

Roy Claydon the founder and Chairman of RH Claydon Ltd passed away on 16th April aged 88 after succumbing to Pneumonia.  Roy formed RH Claydon in 1953 and celebrated the Company’s 60th Anniversary at Newmarket races two years ago.

To everybody that knew him, Roy was liked and respected as an honest, ethical and successful businessman who had a good sense of humour and a kind disposition.

Roy will be sorely missed by family, friends and colleagues.

Goodyear today announced that its EfficientGrip Performance tyre secured 11 podium placements, five of which were first place, in competitive tyre tests from top magazines across Europe. The tests, which were conducted during May to November 2014 on a range of sizes and published starting in February 2015, acknowledge the tyre’s capabilities on both wet and dry roads.

The EfficientGrip Performance placed first in five prestigious tyre tests, published in the following publications: Teknikens Värld,  Aftonbladet Bil,  ADAC / Stiftung Warentest, ACE-Lenkrad / GTÜ / ARBÖ and ÖAMTC / TCS. The tyre secured second and third placements in six other tests, featured in the following publications: ADAC / Stiftung Warentest, ÖAMTC / TCS, Auto motor und sport, Auto Straßenverkehr, and two in Que Choisir.

Dunlop, the international manufacturer known for its high-performance tyres, today announced the launch of a new brand campaign. True to the company’s DNA, the campaign with the new claim “Forever Forward”is built around everything that makes driving exciting – including high-profile motorsport to which Dunlop is linked through a long successful history. But instead of focusing exclusively on this heritage, Dunlop’s new campaign shows that there is more.

As part of the new brand campaign, Dunlop will also revise its Corporate Identity, presenting a unique new look for the long-standing brand.

“Dunlop has been on our very own road to success for over 125 years now,” Guillaume Carli, Marketing Manager Dunlop Brand EMEA says “Our new campaign is the next step ahead.”


Kumho’s all-new high-performance tyre for medium to large-sized cars, the ECSTA HS51, earned itself a top five placing and was awarded a ‘Recommended’ rating in a recent test by ACE Lenkrad magazine.

The HS51 won the plaudits of the publication for its ‘strong wet road performance’, having scored the highest marks of all 12 tyres when it came to the event’s aquaplaning and wet braking challenges. Ultimately, the Kumho HS51 was only beaten overall by products from Goodyear, Continental, Dunlop and Pirelli. 

ACE Lenkrad is the monthly publication of Germany’s highly influential Auto Club Europa – the magazine has a circulation of 560,000 copies per issue and a readership of 1.3 million people. The test was conducted on a Peugeot 308 for ACE by GTÜ – Germany’s largest private institute of technical inspection - and comprised six wet condition categories and three dry ones, plus those concerning external noise and rolling resistance.

Michelin has announced its acquisition of a 40% stake in Allopneus SAS, the leading French internet tyre retailer on the web, for €60 million.

Based at Aix-en-Provence, Allopneus sold some 3 million tyres in France in 2014, and is enjoying strong growth, accounting today for 7% of the French market. Run by Didier BLAISE, its founder, the Allopneus Group today employs more than 200 people and has made its mark through a high-performance business model and the reliability of its services to become the e-commerce leader for tyres in France.

The minority shareholding of the Michelin Group in Allopneus is entirely consistent with the strategic line pursued by Jean-Dominique SENARD, Group CEO: "Getting Michelin to grow means understanding our markets in detail, so as to anticipate and satisfy the needs of our customers. This alliance between two pragmatic companies manifests our desire to satisfy motorists to whom we are able to offer a simplified and financially-advantageous path from searching for information on the Internet through to getting their tyres fitted by professionals."

The Purple Agency has created a Single Customer View (SCV) database for Protyre, the retail division of Micheldever Tyre Services. The new database will allow the company to map out a customer communications strategy that routes campaigns via the most efficient channel across email, direct mail and in store. Driving deeper data insights, the new system will also help them deliver an even better experience for their customers, helping them keep their cars safe and legal whilst reducing their motoring costs by keeping them up to speed with the latest deals and offers. 

Commenting for Micheldever, Simon Hiorns, retail director, says, “At Micheldever we pride ourselves on delivering a first rate service. For example, our Protyre retail arm has won the Tyre Safe Tyre Retailer of the Year Award for two years running. The SCV database Purple has built for us will allow us to extend that service excellence into all our marketing activity, with better timed and targeted communications for each and every one of our customers.” 

Hankook is continuing its offensive in the premium segment of German automobile manufacturers and is now supplying ultra-high-performance (UHP) tyres as original equipment for the new Porsche Macan. This is the first time a model from the Stuttgart-based sports car manufacturer is being factory fitted with Hankook's UHP- tyres. The pattern being used is the Ventus S1 evo2 SUV, which was introduced in 2014, providing a tread designed especially for this vehicle category with particularly sporty and dynamic genes. 

"Our flagship tyre is also outfitted with innovative technologies and sophisticated designer features for high performance SUV's and we are excited that Porsche, another German premium automobile manufacturer, shows their confidence in our products as original equipment,” says Ho-Youl Pae, President and Chief Operating Officer of Hankook Tire Europe.

Last month  Kumho products were honoured with no less than three Red Dot Design Awards. The winning tyres were the ECSTA HS51, the CRUGEN HP91 and the Sealant Tyre. This is the fourth consecutive year that the designs of the Korean company’s tyres have been rewarded in this way and, following in the footsteps of many other accolades for its fuel-efficient, eco-friendly, ultra-safe products, confirms Kumho’s position as a global leader its field.

Germany’s Red Dot Award is recognized as one of the world’s top three design prizes, the others being the International Forum (iF) Design Award and the Industrial Designers Society of America (IDEA) Award.

Further information on Kumho and its products for road and motorsport is available at www.kumhotyre.co.uk.


As of 1 January 2015, a car registered after 1 January 2012 displaying a TPMS fault when submitted for its MOT will result in a test failure. 

The industry has recognised a gap in the knowledge of the consumer on this subject, noting that while many members of the public have these systems fitted in their cars they frequently do not know what they are, what the symbols mean, how they need to be maintained or even that such systems exist at all. 

Said Stuart Jackson, Chairman of TyreSafe. “Our members have been telling us that they’re encountering a lot of customers who either aren’t aware of how these systems work (and need to be maintained) or just see them as an expensive luxury rather than the crucial safety feature they are.” 

Apollo Tyres has inaugurated its 3rd Apollo Retread Zone (ARZ) in Mumbai, in the western part of India. Rajesh Dahiya, Group Head, Sales-APMEA (Asia Pacific, Middle East & Africa), Apollo Tyres Ltd inaugurated the outlet in Turbhe, Navi Mumbai. With the objective of providing quality retreading service to truck-bus customers and fleet owners, these branded outlets are equipped with most advanced retreading machines, high quality tread material and trained workers.

Commenting on the network expansion, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd said, “As a dominant player in the commercial vehicle segment, especially in India, we are committed to providing 360 degree solution to our customers, which very much includes retreading as well, to enhance the tyre life of the end-user. The increase in usage of radial tyres in the truck-bus segment, has increased the potential for retreading, and thereby the need for more such quality retreading outlets to service our customers.”

Fast becoming the default tyre of British club motorsport, Toyo has added yet another front-running racing series to its portfolio with the announcement that the burgeoning Super Cooper Cup will now run exclusively on Toyo R888 tyres.

Another new series on the calendar, the Super Cooper Cup has been created by successful race driver and motorsport preparation ace Eliot Dunmore, with a view to creating a fast, competitive series that offers a realistic opportunity for novices to come into the sport at sensible cost, as well as giving enough challenge and entertainment value to more experienced drivers looking to perhaps move across from a more expensive form of motorsport, without compromising on thrills.

Alan Meaker, Technical and Motorsport Director for Toyo Tires UK commented, “We’re so pleased to be working with Eliot and the Super Cooper team for the 2015 season,” he said. “This series really has the potential to be quite spectacular, and the cars make great power. A car with a great chassis, like the R53 Mini, really responds well to a tyre like the Proxes R888, so I think we should see some great lap times and close racing throughout the season.”

Maxxis has unveiled a stockist exclusive section of its website to ensure its expanding dealer network gets all of the support it needs.

The launch of the ‘Stockist Centre’ portal is just the latest online initiative from Maxxis, as the top ten tyre manufacturer aims to use all of the latest technologies to reach both dealers and end-users, as Maxxis International managing director, Derek McMartin, confirms: “The website is a key element in our ongoing expansion strategy. Our plan is to make our site the best resource possible for both trade and consumer users, and the new Stockist Centre will be very important to our dealers. We’ve listened to the people that have helped us to get where we are today, and our response is once again to give them what they are asking for.

“The Stockist Centre will give dealers the opportunity to contact us directly, download marketing materials, images and logos for their own use, and also access the latest version of the Maxxis brand guidelines. This should help both increase the effectiveness and decrease the time being spent putting together their own marketing. We believe the Centre will be a great asset to all that use it, and we’re anticipating high levels of use from the outset.”

Moving commercial vehicles inside a busy workshop environment is now easier and safer than ever following the launch of the new Hunter EasiPush, available exclusively in the UK from Pro-Align.

Originally developed to help workshops move commercial vehicles a short distance forward in order to carry out the important rolling compensation check as part of the wheel alignment process, the innovative device is now available as a stand-alone tool to help operators manoeuvre vehicles in cramped workshops safely.

EasiPush is the first in a series of new Hunter commercial vehicle products that are to be launched by Pro-Align during 2015 after the creation of a dedicated CV division. Workshops keen to see EasiPush in action or discuss Hunter’s wheel alignment system for their commercial vehicle fleet should call 01327 323007 or visit www.pro-align.co.uk.

Luke McKenzie of Moss Tyres in Grantham received a nine month suspended sentence, 150 hours community service and £26,000 in fees 

On Tuesday 7th April Lincoln Crown Court passed sentence on Luke McKenzie on 16 counts of possessing and supplying dangerous products as well as one count of supplying an incorrectly-sized spare tyre and another of providing false information.

Mr McKenzie was trading at Moss Tyres in Grantham, a tyre dealer selling new and part-worn tyres that was subject to a test purchase operation by Trading Standards, with support from TyreSafe and the National Tyre Distributors Association (NTDA). This operation was a result of a number of complaints from customers and led to the conviction of Mr McKenzie in February this year.

Trax has won a contract to supply balance weights to MOTRIO in France. The Motrio brand was created by Renault in 1998 to focus on providing a wide range of spare parts for the older and budget range car market. Today it is present in over 30 countries and has a parts website in 28 languages. Renault was the first car manufacturer to launch its own brand of Motrio tyres in 2011.

Managing Director John Hallé commented,” I am delighted to further increase balance weight sales within the Renault group following the success 3 years ago in winning a global OE supply contract.”

Performance tyre brand Landsail has appointed Leigh Melling as their new UK Brand Manager.

An experienced marketing professional with 11 years’ experience in the tyre and fast fit industry, Leigh will manage Landsail dealer and customer brand strategies.

Leigh will work closely with the Landsail sales team to deliver a comprehensive service to official dealers. He will continue to develop the point of sale offer and dealer rewards scheme, as well as coordinate events and brand awareness initiatives. 

Zenises recently celebrated its 2015 Westlake European Partners event at the five star Grand Hyatt Erawan in downtown Bangkok, in March. Joined by dealers and distributors from across Europe as well as by leading dignitaries from Zhongce Rubber (the producer of the Westlake tyre brand), Zenises co-ordinated several days of spectacular events to thank its guests for their participation in growing the Westlake brand over the past year.

Building on its strengths in the commercial segment where Zhongce is now the third largest producer of tyres in the world, a new range of Westlake truck and bus tyres has been developed to support European growth based on the required performance criteria of the leading manufacturers of commercial vehicles.

Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.

As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK. 

Now Firestone is bouncing back, in a bigger way, according to Bridgestone’s consumer sales and marketing director Farrell Dolan. He said: “We have some hugely exciting plans for Firestone in the UK, which we hope will bring the brand back into motorists’ consciences.

“Firestone is widely recognised around the world as being a name with heritage, history and style. It is essential that we use these virtues and reinvigorate every aspect of the brand to make it the tyre choice of more and more motorists.”


Michelin is so confident in the durability of its on/off-road X Works tyre range, it has launched a guarantee to protect customers from the financial risk of accidental tyre damage.

In the event of a registered X Works tyre suffering accidental damage before it is 50 per cent worn, Michelin will refund the operator. The level of refund will be determined against the tyre’s remaining tread depth, based on a fixed purchase price of £400/€500 per tyre.

Michelin says the guarantee covers tyres fitted as replacements and original equipment, providing added incentive to specify X Works tyres on new vehicles operating in the construction, demolition and waste sectors.

Hankook has announced that its Smart Control AW02has received the prestigious Red Dot Award: Product Design 2015 in the ‘Vehicle Accessories’ category. This honor proves Hankook’s excellence in technology as the tread design has a direct result on the driving performance.

“Hankook once again has been recognized for its innovative technology through the prestigious Red Dot Design Award," said Mr. Gangseung ‘Tony’ Lee, Vice President of Marketing and Sales of Hankook Tire Europe.  He added, “In keeping with our commitment to technological leadership, Hankook will continue to develop and introduce cutting-edge products.”

In 2014, Hankook received recognition from the world’s top design awards - the iF Design Awards, Red Dot Design Award, IDEA, and the Good Design Awards - for its innovative product design. These impressive awards highlighted the company’s growing technological leadership and puts Hankook on a path to success in 2015. 


Grantham-based Vacu-Lug Traction Tyres has secured a major new contract with Countrystyle Recycling for the supply and management of tyres for its fleet of vehicles.

Fast-growing Countrystyle opted for the Vacu-Lug full tyre supply and fleet management solution because it wanted increased visibility and standardisation within a tyre agreement and was impressed by the advanced control and reporting systems that Vacu-Lug offered.

Drew Crouch, Group Transport Manager (Compliance) for Countrystyle Recycling, comments: “As the company has grown, the necessity to have a more structured approach to the tyre procurement in relation to the standardisation and visibility of the products and services fitted has increased. It was decided that the combination of the Vacu-Lug product combined with Vacu-Lug’s fleet management system, with the coverage of ATS Euromaster, and the many benefits that they can offer, will allow Countrystyle to move forward in a more controlled manner.” 

A brand new, innovative wheel alignment system for commercial vehicles is now available in the UK and is set to help fleets reduce their running and maintenance costs significantly.

The Hunter system, available exclusively through Pro-Align, is the first and only CV alignment system on the market today which is capable of providing live alignment readings on three axles simultaneously. This capability, along with other revolutionary features such as single roll compensation, means that workshops are now able to obtain a full wheel alignment diagnosis in just four minutes.

The new Hunter commercial vehicle alignment system can be used on trucks, trailers, buses and coaches. To find out more about the system or to arrange a demonstrationor visit www.pro-align.co.uk.

Harvey Mansfield – 1932 – 2015

Harvey Mansfield was a determined and ambitious man, but always kind and thoughtful. His rise to become Sales Director of Avon Tyres Ltd in 1981 was a story of single mindedness, determination and triumph against the odds. Harvey left school at 14, got a job in the warehouse at Dunlop in Belfast, then attended night school and took and passed belatedly the then equivalent of ‘O’ levels.

He joined Avon in Belfast and eventually became a sales representative covering Belfast City and County Down before being promoted to Sales Manager in 1961 and we immediately became friends. In 1963 I became his boss and Harvey was promoted to become General Manager of Avon – Northern Ireland and the following year was promoted again to become General Manager for Avon for all of Ireland – the first such appointment.

Harvey was a devoted family man and very proud that his two sons, Peter and Stephen, are now successful businessmen. Harvey is survived by this wife, his two sons and four grandchildren.

Dexel Tyre & Auto Centre are recruiting for a Group Commercial Manager with responsibilities throughout the group.

For more infiormation go to the Jobs Vacancies page.

If Tough is your way of life and you want to have a position as a Business Development Manager then apply for the vacancy that is on the Jobs Vacancy page!

The Tanvic Group have an exciting position for a Commercial Centre Manager at Grantham.

For for information go to the Job Vacany's page.

Tyre Business Solutions (part of the Kings Road Tyre Group) have a vacancy for a Business Development Manager in the North of England.

For more information on the this exciting position go the the Jobs Vacancy page.

A  Shropshire, well-established family owned business is for sale. This business is right for expansion and development for the right management in a busy town.

For more information send your details to Box 277, Tyre Trade News, 5 Dymock Court, uainton, Buckinghamshire, HP22 4FD.

Alternatively email your enquiry to tyres@tyretradebnews.co.uk

Well respected family business, Dexel Tyre & Auto Centre, has a position become available for a Group Commercial Manager

For more information regarding this senior management role, go to the Jobs Vacancy page.

One of Scotland's leading independant tyre dealers is looking to recruit a Business Development Manager.

To view the comprehensive package that comews with this position, please go to the Jobs Vacancy's page.

Desmond Simpson & Sons Ltd in Co. Tyrone, Northern Ireland, have positions for Business Development Managers to promote Sales and Brand awarement across to UK for Nordexx Car, SUV and Light Truck Tyres, as well as Advance Truck Tyres.

For this exciting opportunity please go to the Jobs Vacancies page for more information.

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