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Contents 2015
Tyre Industry Federation
TyreSafe   British Tyre Manufacturers Association
Independent Tyre Manufacturers Association   Tyre Recovery Association
National Tyre Distributors Association   Retread Manufacturers Association

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Join the Key Dealer Partnership for The German  Powered High Quality Truck Tyre

The ATHOS range of commercial vehicle tyres includes a comprehensive series of sizes and tread patterns.  The ATHOS premium brand has the right commercial vehicle tyre for every application – whether it’s for the front or rear axle, a light truck, a construction site vehicle or a bus.

Philip White Tyres has been awarded the UK premium partner dealership of ATHOS Commercial Vehicle Tyres and due to the brands success among the commercial market are now looking for key dealers to expand the network partnership within the UK.    

If Tough is your way of life and you want to have a position as a Business Development Manager then apply for the vacancy that is on the Jobs Vacancy page!

To celebrate the release of MAD MAX: FURY ROAD (in cinemas May 15) Nankang Tyre UK will be offering some very unique prizes to celebrate the partnership, with the top prize being a Supercar Track experience for two adults in Monza including return flights, private airport transfers and 3 nights in luxury accommodation (min 4*) in the beautiful city of Milan. Other prizes include MAD MAX: FURY ROAD merchandise sets, Mad Max trilogy Blu- rayTM disc sets and Odeon cinema vouchers.

TyreSafe invites all retailers to join UK’s largest ever tyre survey

Having successfully initiated the first round of the UK’s largest ever tyre survey, TyreSafe is inviting all retailers operating in the industry to participate. Until now, it has been the not-for-profit organisation’s members, including some of the industry’s major players, who have been submitting information in a bid to compile definitive data on the tread depth of vehicles on our roads and at the point at which motorists replace their tyres. However, TyreSafe would like all retailers in a position to provide accurate data to be included in the initiative which is not only the biggest tyre survey ever undertaken in the UK but also the first time a definitive survey on this safety-critical subject has been conducted.

The latest profit report from Plimsoll Publishing has looked at the UK’s Top 907 Tyre Dealers and assessed each on their profitability and financial health.

The just-published report found that, despite average margins up on last year, 27% of Tyre Dealers are recording a loss. However, some companies are seeing impressive sales increases.

David Pattison senior analyst on the project, said: “The difficulty for any business working in a very competitive market is to balance sales and profits. These figures show that despite a relatively encouraging market it still remains very difficult to make a good profit.”

Of the 907 companies analysed in the report:

  • Average profit margins are up from 2.4 to 2.8
  • 245 companies record a loss
  • 117 companies recording a loss for the second year
  • 123 firms are now considered at high financial risk

Jet Wheel Tyre has been selected in the final of the Best UK Small Shop Competition

Rebecca Harris (Conservative MP for Castle Point) said "Congratulations to Jet Wheel Tyre who were recognized nationally in the top 20 finalists for the Best Small Shops Competition 2015. Applications to the competition were judged on their entrepreneurial activities, working with the community and innovation in their business.  I am delighted to be able to celebrate the success of small businesses in my constituency as part of this national competition, and I commend Jet Wheel Tyre on the fantastic work that they are doing in our local area."


Hankook Tire has launched a new digital campaign for the fans of football teams competing in UEFA Europa League, called Hankook Tire Digital Fan Match. Commencing on March 23rd through to May 27th, the company calls on enthusiastic football fans of the clubs that have advanced to the quarter finals for the 2014/15 season.

During the campaign period, football fans can participate by writing cheers for their favourite clubs on the world’s largest football portal website, Goal.com, as well as social media channels such as Facebook and Instagram. In addition, the campaign website (www.goal.com/beonewithyourteam) will count up and compare the messages to see which team has the best bonding spirit and excitement among their fans. There will also be a raffle giving out airfare tickets, hotel vouchers, and the tickets to the final match.

Federal Tyres will showcase its products at Tyrexpo Asia 2014 Mar. 24-26 at the Singapore Expo Convention and Exhibition Centre.

Federal will present its brand new flagship UHP: 595 RS-RR, the successor of legendary 595 RS-R. Tested at the well-known circuit in Japan, 595 RS-RR has been proven to deliver ultimate performance with its unprecedented handling and is definitely the product you can't miss at the show. The recently launched PCR, FORMOZA GIO and Federal's SUV  products will also be shown.

Stand R01, Hall 1,

As regular supporters of “Red Nose Day” The staff of Kenway Tyres this year decided to raise money by trying to collect 100yards of £1 coins (the approximate length of a football pitch which equates to £3,600).

Kenway Tyres very kindly agreed to match the total pound for pound if the target was achieved.

Thanks to the generosity of their customers and staff, they have beaten their target and have raised over £4,000 

Greg McSloy of Kenway Tyres

The Tanvic Group have an exciting position for a Commercial Centre Manager at Grantham.

For for information go to the Job Vacany's page.

Bridgestone’s north region senior management team has been significantly boosted with the addition of an industry-respected sales and marketing director to head-up a new business development role.

Guy Jones brings a wealth of automotive experience to the new Bridgestone management team.

Guy’s main objective will be to manage the delivery of a number of key projects as part of a process to transform the sales and profitability of the European business, working across the commercial and consumer divisions in the UK and Ireland as well as the Nordic regions.

Guy said: “I have joined the global number one brand in the tyre and rubber business so naturally, I am delighted. I am looking forward to working for a business that is not only strong in the passenger car segment but also light commercials, motorcycles, agricultural, off road and truck and bus."

Tyre Business Solutions (part of the Kings Road Tyre Group) have a vacancy for a Business Development Manager in the North of England.

For more information on the this exciting position go the the Jobs Vacancy page.

GoodyearDunlop hasannounced that FIAT selected two of its tyres for the new FIAT 500X—the Goodyear EfficientGrip Performance tyre and Eagle F1 Asymmetric 2—aligning with the Italian model’s commitment to style, performance and high quality materials. 

The FIAT 500X, which was unveiled at the Paris Motorshow, is a compact crossover that completes the popular family of FIAT models.

To fulfill the range of functionalities, FIAT’s new 500X will be fitted on Goodyear EfficientGrip Performance tyres (Size: 215/55RI7 94V) for the urban car and an Eagle F1 Asymmetric 2 (Size: 225/45R18 91Y) on the rugged, sporty version, each providing important benefits to drivers.

“We are pleased to offer tyres that not only fit the overall polish and panache of the FIAT 500X but are also customized to fulfill the car’s different driving needs. The Goodyear EfficientGrip Performance tyre provides excellent rolling resistance performance and braking performance suitable for a city car, while the Eagle F1 Asymmetric 2 has a large rim size, offering exceptional braking and handling," said Hans Vrijsen, Marketing Director Consumer EMEA. 


Snap-on, the brand leader in diagnostic tools and garage equipment for the automotive industry, has launched a new website dedicated to its John Bean brand.

The site is also located at a new address – johnbean.co.uk – and has been given a complete re-design in order to further reflect the brand’s wide range of patented and innovative products, including a video to demonstrate the new tablet-driven automated MOT test lane.

John Bean’s product range is broken down into six key areas on the website – ATL and MOT bays and equipment, automotive lifts, emissions analysers, tyre changers, wheel aligners, and wheel balancers – each showcasing the individual category’s full list of available items with the aid of in-depth information and large photographs.

Visit johnbean.co.uk to see the revamped site and the full range of products.

First Stop has revealed plans to build on its network and has now re-launched its new-look garage in Overend Road, Halesowen, which has benefitted from substantial investment to boast improved branding and equipment, in a sign of things to come.

First Stop’s retail business development manager Stuart Eagland said the plan was to keep on developing the network and giving motorists more compelling reasons to a visit one of its centres for repairs and maintenance.

He said: “We are embarking on an exciting new chapter for First Stop, with better branding, equipment and overall support promised from many of our business partners.”

“The benefit of working with Bridgestone is that we work directly with the world’s largest tyre manufacturer, before providing some outstanding premium products to motorists.


A brand new mobile app is being introduced by Goodyear to further increase the speed and quality of the service it offers to customers.  The new app eJob will allow service operatives to instantly record and receive information using mobile devices.  In this way, information and photographs can be transmitted directly into the Goodyear FleetOnlineSolutions (FOS) tyre management system and service data can be received by the technician.

The provision of tyre management services and Goodyear’s FleetOnlineSolutions, of which eJob is part, are essential to fleets.  The digital innovation that this app brings makes tyre management faster and more accurate. 

“The benefits in terms of speed and accuracy that the eJob app brings to our tyre management services are exceptional,” said Marc Preedy, Goodyear Commercial Director UK and Ireland.  “We believe that our FleetOnlineSolutions program is the best in the business.  It is further enhanced by our new eJob app.  The number of fleets choosing FleetOnlineSolutions and our TruckForce tyre management service is constantly growing as we offer clear benefits to fleet operators.”

The Michelin Group’s Agricultural and Earthmover divisions have been named a ‘Supplier of the Year’ as well as a Partner-level supplier in the John Deere Achieving Excellence Programme. The Partner-level status is John Deere’s highest supplier rating.

Suppliers which participate in the Achieving Excellence Programme are evaluated annually in key performance categories, including quality, cost management, delivery, technical support and ‘wavelength,’ which is various measures of responsiveness. 


Additionally, Michelin Tweel Technologies received a John Deere supplier innovation award for the MICHELIN® X® TWEEL® TURF™. The award is presented to a select group of suppliers that have demonstrated innovation in a product or service they provide to John Deere. Award selections are based on four factors: creativity, feasibility, collaboration and bottom-line impact. 


Charles Kim has been appointed as President, Kumho Tire Europe. Kim, who served as the company’s European Director of Marketing from mid 2011 to the end of 2012, took up his new post on 2nd March.

Renowned as a tough-talking but highly respected operator, Kim has been a Kumho employee for some 24 years. Following five years with the company in his native Korea, he was appointed Sales & Marketing Manager of Kumho Australia. He was then posted to the USA, where over the ensuing five years he held the posts of Manager, Purchasing & Operation; Manager, Overseas Sales for North America; and Senior Manager for Marketing, Kumho North America, prior to serving in Europe.  In early 2013 he moved to Vietnam, where he was responsible for planning, finance, human resources and sales at Kumho’s ultra-modern tyre plant.


Hankook Tire have been honoured with the iF Design Award 2015 in the product discipline for its all-season truck and bus radial tyre, SmartFlex AH31.

Hankook’s SmartFlex AH31, an all-season truck tyre well-suited for variable road and weather conditions, was recognised for its technology and design newly adopted to provide even wear and high mileage performance with very low rolling resistance. 

Last year, Hankook Tire recorded a grand slam of receiving recognitions for it technological leadership and outstanding design capability from all of the world’s top-4 design awards – iF Design Award, Red Dot Design Award, IDEA, and Good Design Award.

Tea company Ringtons will progressively roll out a Michelin winter tyre policy for its fleet of 220 VW Caddy commercials, following a trial during winter 2014/15 which demonstrated a clear improvement in mobility throughout the colder weather.

Operations Manager of Ringtons, Stephen Killinger, says: “We serve up to 250,000 customers a year and we can’t let winter weather hold up our deliveries, so we were keen to see what difference winter rubber would make to our operation.

“The trial proved a resounding success; our drivers reported improved traction when accelerating, better grip in the corners and reduced stopping distances during winter conditions. Given the importance of our fleet and the crucial role our drivers play in our operation, introducing winter tyres for all vans has made perfect sense.”

A  Shropshire, well-established family owned business is for sale. This business is right for expansion and development for the right management in a busy town.

For more information send your details to Box 277, Tyre Trade News, 5 Dymock Court, uainton, Buckinghamshire, HP22 4FD.

Alternatively email your enquiry to tyres@tyretradebnews.co.uk

The NTDA is delighted to announce that as of the 1st April 2015 it is transferring the TyreLink call centre service back to Infleet Limited.

TyreLink is the name of the NTDA’s long-established tyre breakdown scheme, which coordinates members of the Association to offer a 24 hour roadside breakdown service for trucks throughout Great Britain and Northern Ireland.

The NEW number for the call centre is 0333 2023020. This is a unique TyreLink service number that will be managed by the RAC from its state of the art call centre on the M6 near Walsall.

Well respected family business, Dexel Tyre & Auto Centre, has a position become available for a Group Commercial Manager

For more information regarding this senior management role, go to the Jobs Vacancy page.

Led by the launch of its Destination HP tyre for SUVs in 2014, Firestone is reaffirming its core philosophy – to allow the young-at-heart the “freedom to drive” and discover. In line with this, Firestone has recently completed this line-up with two new additions.

The new Firestone Multiseason tyre is the latest to join the Firestone line-up and opening up a new segment for Firestone. Made for drivers who enjoy the pleasure of the road but live in mild weather areas which may face unpredictable weather conditions, the Firestone Multiseason focuses on being safe when you need it the most. With solid wet braking capabilities and a high resistance to hydroplaning.

One of Scotland's leading independant tyre dealers is looking to recruit a Business Development Manager.

To view the comprehensive package that comews with this position, please go to the Jobs Vacancy's page.

ATS has welcomed the unveiling of Michelin’s new CrossClimate tyre range – the first summer car tyres to be certified for winter use – and is working to secure stocks across its centres for the official May 2015 launch.

ATS  says the tyres will be ideally suited to the UK fleet sector, where unexpected weather changes and occasional snowfall can cause havoc for company car drivers – resulting in costly business interruption, reduced mobility, plus an increased risk of accidents.

Peter Fairlie, Group Sales Director of ATS Euromaster, says: “Fitting Michelin CrossClimate tyres will become a simple step businesses can take to significantly improve mobility, safety and duty of care year-round, without any of the perceived hassles associated with fitting two different sets of tyres."

YOKOHAMA has announced  that it will launch a new highway terrain tyre for 4X4 and SUV under the “GEOLANDAR” brand. The “GEOLANDAR H/T G056” will be successively rolled out in Europe this summer.

The new compound of the “GEOLANDAR H/T G056” features orange oil which improves wet grip and shortens wet braking distance,significant for European weather conditions. Also, reduced low rolling resistance and pass by noise are improved to meet the European standard.

Micheldever Protyre has signed up to CAM’s UniSerV software technology to manage its sustained planned growth through the platform, as it has continued to generate additional substantial truck business over the past four years.  The introduction will enable Micheldever’s truck business to integrate into e-jobsheet, the digital tablet-based service work platform for truck, bus and van, allowing the company to capture job data accurately, increase its business development opportunities and process transactions speedily and accurately.

  Kate Neill, UniSerV product manager for CAM

In previous years, Sailun have shared the Kirkby Tyres stand at the CV Show.  At this year’s show, there will be a dedicated Sailun stand – manned by both Sailun and Kirkby staff.  The stand (Hall 3A, stand 3C70) will prominently feature the whole range of Sailun TBR patterns.

Martin West, Managing Director, Sailun Tyres Europe commented: “We have a really effective partnership with Kirkby Tyres in the UK, and we are happy to support them in exhibiting at this prominent commercial vehicle show.  We look forward to a successful few days.”

Maxxis has recently helped Macmillan Cancer Support take a big step towards the construction of a new Chemotherapy and Oncology Unit at Ipswich Hospital. The new unit will help provide much needed support to people affected by cancer, and will be part funded through the sales of this year’s motorsport and Maxxis Babes calendars at Autosport International.

A grand total of £2,350 raised by Maxxis will help Macmillan provide local cancer sufferers with a purpose-built centre large enough to treat more than double the number of patients than the current facility does. It will also improve the privacy and dignity of patients during treatment and enable loved ones to remain with them during treatment.

242 UK’s Top 400 Tyre Wholesalers & Distributors companies have been named as strong in a new report from industry analysts Plimsoll Publishing.

Plimsoll has analysed all of the major players within the market and has found that over a quarter of companies are going from strength to strength.

David Pattison, senior analyst on the project, said: “Much like how your doctor would check your blood pressure and recommend action, we have done the same with each of the UK’s top 400 Tyre Wholesalers & Distributors."

Copies of the report are available by emailing c.glancey@plimsoll.co.uk

First Signs of Price Recovery - Relative to the Significant Declines posted in 2014

2014 was a year of significant price erosion across many sectors, with prices falling, on average 7.5% from the January 2014 starting position. 

All sectors felt the decline with WYZ tyres perhaps the sector with the deepest wounds to heal in 2015 having seen prices drop by 9.4% over the same period.

Analysing the latest data supplied by Encircle Marketing, 2015 has continued with price falls however the speed and severity does appear to have at least stabilised.

Delivering ready-made solutuions to Europe's Major Tyre Markets.

To discover more visit us at www.encircle-marketing.com


Yokohama and the Chelsea Football Club have announced signing a sponsorship agreement. The contract period is for five years from July 2015 and the agreement will enable the display and the wear of the YOKOHAMA logo on the official football shirt, YOKOHAMA branding at the stadium, etc., use of logo and players and coach of Chelsea FC to tyre-related various advertising and promotional materials. With this agreement, YOKOHAMA aims to improve its brand awareness and reach out to society as it continues its expansion on a global scale.

The Club's achievement through history has seen it crowned Champions of England 4 times. As well as being the proud winner of 7 FA Cups. Internationally the Club was the winner of the UEFA Champions League in the 2011-2012 season. Chelsea FC is a world leading football team that also won the UEFA Europa League in the 2012-2013 season. Currently in the 2014-2015 season Chelsea FC is also at the top of the Premier League and it has advanced to the knockout stages of the UEFA Champions League.

Tyre and vehicle maintenance specialist ATS Euromaster will celebrate its 50th anniversary at the CV Show 2015 with the launch of a guidebook for fleet managers summarising its five decades of industry expertise.

Dubbed the ‘Little Gold Book’, it will be packed full of essential need-to-know information to help van and truck fleet operators target improvements in cost control, uptime and productivity. The booklet will be available free of charge from ATS Euromaster’s stand (4D10), along with celebratory 50th birthday cupcakes

Two lucky drivers were rubbing shoulders with the stars – after buying new Firestone tyres and bagging VIP tickets to the Brit Awards.

Firestone launched the ‘Roll On Then Rock Out’ free prize draw for motorists purchasing two new tyres, with more than £100,000 in iTunes vouchers or top prizes of a pair of VIP tickets to the Brit Awards worth £3,000.

Bridgestone is hoping to build on a hugely beneficial presence at last year’s CV Show with another high profile appearance at the NEC in 2015, where its new service network will be exclusively revealed for the first time.

The world’s largest tyre manufacturer will use an impressively sized exhibition space to officially launch ‘Bridgestone Partner’.

The launch, from April 14 to 16, is not just a rebranding of the existing Truck Point network, but an opportunity to change the focus of the European network to meet the evolving needs of tyre service.

Innovation, efficiency and sustainability will be the Bridgestone buzzwords at the Geneva Motor Show in March.

A range of tyres and technologies focused on the industry’s most important needs will be revealed, with the revolutionary Ecopia EP500 ologic tyre taking centre stage.

The Bridgestone booth (Hall 6, stand 6253) gives visitors a close-up view of the product, which is an exclusive fitment on the BMW i3 electric car.

Falken Tyre Europe, the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., has appointed Shingo Sakashita (46) to its board of directors in Offenbach am Main (Germany). Sakashita will be part of the management team and also assumes the position of finance director alongside Isamu Ishida, Koji Fukuhara and Hidekazu Nishiguchi.

 "I am looking forward to my new role at Falken Tyre Europe,” states Shingo Sakashita. “Together with my team, I would like to continue our expansion in Europe and build upon our growing aftermarket and OE business."


The GT Radial Maxmiler Pro, which is aimed primarily at the growing heavy duty, high speed van market, has proven its credentials in a solid performance review for Leeds City Council.

Four 225/65R16C tyres were fitted to a Renault Master mini-bus on February 16th 2014, and during a December 2nd 2014 inspection, between which dates the vehicle had covered 29,456 miles, the tread depths were measured. Near side front read 5/5/6mm, while the off side front, near side rear and off side rear equalled 6/6/6mm.

Andy Smith at Wakefield-based GW Tyres, who organised the performance review, said: “The tyre wall has stood up well to the constant contact with the kerb edges, which is a common hazard for this type of vehicle, plus we have seen a significant reduction in punctures, reducing downtime for the operator.

 “The Maxmiler Pro is definitely a very good tyre, as the mileage and performance results clearly demonstrate.”

The second CAM UniSerV User Group (UUG) meeting, chaired by Anne Sherwood, group business support manager of Tructyre Fleet Management, has been set for Monday, 13 April to coincide with the CV Show taking place at the NEC Birmingham between 14-16 April.

Anne Sherwood,group business support manager, says, “UUG¹ was positive in every way and we’re looking forward to reviewing the status of the priorities and timelines we drew up and to enjoying further constructive, interactive discussions at UUG².  It’s a privilege to be chairing such a dynamic forum to align all our objectives which will be delivered by CAM through its UniSerV software, enabling truck tyre operators to continue to improve our businesses and drive forward efficiencies to sustain our long term success.”           

Desmond Simpson & Sons Ltd in Co. Tyrone, Northern Ireland, have positions for Business Development Managers to promote Sales and Brand awarement across to UK for Nordexx Car, SUV and Light Truck Tyres, as well as Advance Truck Tyres.

For this exciting opportunity please go to the Jobs Vacancies page for more information.

Tradition-rich U.S. tyre brand General Tire is celebrating its centenary. The company traces its origins to Akron, Ohio, where William F. O’Neill and his partner Winfred E. Fouse had the idea of producing superior quality tyres. At the time, there were more than 300 companies making tyres in the USA. But unlike their competitors, from the outset the two partners put their faith in high quality, initially focusing on the truck market. Here they pioneered an oversized pneumatic tyre called the General Jumbo. Back in those days, trucks ran on solid rubber tyres and the pneumatic tyre was an innovation that soon caught on. A nationwide team of loyal, competent and independent dealers helped ensure that the brand rapidly proved a success.

General Tire innovations also made inroads into the automobile market. In the mid-1920s the company released General Balloon Jumbo tyres for cars. These required much lower air pressure and provided a far more comfortable ride than conventional tyres. As a brand, General Tire rapidly expanded its range which soon included the high-mileage, puncture-proof Dual Balloon.

Kings Road Tyres Wholesale are looking for Sales Professionals to fill the following positions:

Senior Sales Executive - Birmingham Branch

Sales Executive - Boston Branch

For more information go to the Jobs Vacancies page

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