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Contents 2014
Infinity World - Edition 14
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Contents 2014
Tyre Industry Federation
TyreSafe   British Tyre Manufacturers Association
Independent Tyre Manufacturers Association   Tyre Recovery Association
National Tyre Distributors Association   Retread Manufacturers Association

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NEXEN TIRE N'blue eco has been awarded the prestigious U.S. Green Good Design Award 2014. 

The U.S. Green Good Design Awards promotes excellent environmentally friendly design. The Awards are famous for their rigorous judging standards that reward the best design in terms of public understanding and sustainability. 

The N'blue eco is the most popular environmentally friendly tyre developed by NEXEN TIRE. It reduces rolling resistance while improving fuel efficiency through its structural design that minimizes energy loss with optimized tread patterns. Plus, it features an environmentally friendly functional design based on a natural motif.

Cooper Tire Europe, the Official Tyre of Arsenal Football Club, was delighted to welcome 10 youngsters from Arsenal’s ‘Premier League Kicks’ programme as guests to the Arsenal versus Besiktas Champions League game at Emirates Stadium, on Wednesday 27 August.

‘Kicks’ is targeted at young people living in communities where they are considered to be more vulnerable to crime either as victims or potential offenders.

Cooper Tire Europe’s partnership with Arsenal Football Club began just ahead of the 2014/15 Barclays Premier League season. This exclusive sponsorship designates the Cooper brand as the first ‘Official Tyre of Arsenal Football Club’ for Europe. 

NIRA Dynamics AB has now developed algorithms that can estimate the friction value between the road and the tyres. 

Experienced drivers perceive the road with nearly all senses: they see, feel and even hear the road. They use all this information to estimate the grip of the road and, based on their judgement, adapt their driving speed to the conditions.

But what if every car could have such an experienced co-driver to help do this difficult job?

A typical example of where NIRA’s algorithms can be used is on a long oily patch on a curvy road. This might be hardly noticeable for car drivers, but is a potential death trap for motorcyclists even at low speeds. If the road friction estimation calculated with NIRA’s algorithms is communicated directly to the car or via the infrastructure, approaching traffic could receive a warning before it is too late. 

National Tyres and continuing to expand and are looking for people at a range of lelvels in locations right across the UK.

For more information go to the Jobs Vacancies page.

Infinity Tyres was delighted to join in Euro-Tyre’s special anniversary which was held during the summer at the company’s headquarters.

Having been there at the inception of Infinity in Europe, it was fitting that European General Manager, Jorge Crespo, travelled to Venlo in the Netherlands to celebrate with the Euro-Tyre team and outline future plans for the Infinity range.

Jorge stated that: “Infinity and Euro-Tyre have developed a long and successful partnership. We were honoured to have been invited to celebrate this landmark anniversary and it was a privilege for us to show how the Infinity passenger tyre range will be further expanding for 2015. We look forward to the next 30 years working together!” 

It is now over two decades since US based Gaither Tool Company launched a European division in The Netherlands and during the course of this period Gaither Europe has progressively evolved into one of Europe's leading specialist in innovative tire changing solutions. Back in the 1990's Gaither offered just two products whilst currently there are up to 30 pieces of equipment available in the company's brand portfolio therefore underlining the tremendous growth that has been achieved.

By far Gaither's most popular innovative product range has to be the Bead Bazooka® range which was originally introduced three years ago as a prototype. However to date around 16,000 Bead Bazooka's are currently sold on a global basis each year with the range now expanded to three models - the original 6 ltr, 9 ltr and 12 ltr versions. 

Having continually grown in size and popularity since the very first event in 1997, Tyrexpo Asia 2015, will once again break all previous records in terms of exhibitors, and at the same time introduce several new innovative features for visitors including a larger floor plan for additional stands.

Traditionally staged in Singapore, the successful formula of the show provides visitors with an unrivalled networking opportunity within the international tyre industry. So far, 206 companies from 20 countries are confirmed as exhibitors, therefore underlining its increasing popularity as the most international tyre trade event in South East Asia.

Mr Aloysius Arlando, CEO of SingEx Holdings says, “Tyrexpo Asia has steadily evolved into the region’s leading tyre show that is synonymous with high-calibre exhibitors and products, and quality buyers. Now in its tenth year, Tyrexpo Asia has expanded with new and innovative elements that will meet the myriad needs of both the buyers and sellers, and cast the spotlight on salient issues and regulations that impact the tyre trade industry as a whole."

Four years before the tyre industry stages its leading event ‘The Tire Cologne’ in Cologne for the first time from 29 May to 1 June 2018, the trade and the industry strongly reaffirmed the decision taken at the beginning of year to relocate the trade fair.The BRV Board of Directors received the unanimous consent of the 250 meeting participants for its decision to become the conceptual and technical sponsor of the international tyre trade fair ‘The Tire Cologne’.

Furthermore, leading representatives from the trade and industry underlined the fact that from 2018 onwards Cologne is the trade fair location that enjoys the full support of the industry. 

NEXEN TIRE will have an advertising signboard at the stadiums of football clubs in the four largest football leagues in Europe - Germany, Spain, Italy and England. 

NEXEN TIRE is to place advertisements on an LED signboard at the stadiums of Everton FC, Tottenham Hotspur FC, Southampton FC and West Ham United. 

"As we increase our sales and supply of tyres to European car manufacturers with every year, we have signed a contract with 10 European football clubs as part of our marketing strategies. We will continue to improve our brand awareness through active marketing campaigns,” said Vice President Lee Byungwoo, the Head of NEXEN TIRE Sales.

This October’s Tyre Safety Month campaign has received a major boost with the news that Road Safety GB has become an official supporter of the campaign’s organiser TyreSafe.

“We’re delighted to formally mark our ongoing partnership and collaboration with Road Safety GB,” comments Stuart Jackson, chairman, TyreSafe. “Correct tyre care and maintenance is an essential element of road safety so it’s fantastic that Road Safety GB will be supporting our ongoing campaigns. Not only will this help to raise the profile of tyres within the wider road safety agenda, but it will directly help to educate motorists and reduce the number of tyre related road casualties.”

NEXEN TIRE will put advertisements at the football stadiums of four English Premier League clubs to enhance its marketing in England.

The English Premier League is one of the best, most-watched football leagues in the world and, with international footballers featuring prominently in it, the league is riding a wave of interest from global fans.  

The advertising contract NEXEN TIRE has signed will see it advertise its brand on the LED signboards at the home stadiums of Everton FC, Tottenham Hotspur FC, Southampton FC and West Ham United during the 2014/2015 season, which runs from August 18, 2014 to May 24, 2015.

With schools across the UK set to return after the summer holidays, parents preparing for the daily school run are being reminded about the importance of checking that their car tyres are safe and legal.

“The start of the new academic year means that we will be experiencing many more cars on the roads, particularly at peak times of the day,” comments Stuart Jackson, chairman, TyreSafe. “Many of these cars may be used less frequently so it’s essential that their tyres are checked to ensure that they are roadworthy and legal so that the precious load is transported in a safe manner.”

Legendary British Motorcross Champion, Lee Dunham, has launched his very own motocross academy in Baynham Court Farm, Lower Wick. The launch of the Lee Dunham Racing (LDR) training facility comes following an inspiring 23 year motocross career for the rider that saw him win 7 coveted major MX championships, as well as 5 IMBA championship titles.

Lee opened the facility on Wednesday 30th July, with a practise day dedicated to children aged 6-16, with a passion for motocross. Lee was on hand throughout the day, giving on-going support to the children that needed it.

Being able to continue supporting one of the most famous figures in motorsport is extremely rewarding for Maxxis, as managing director, Derek McMartin confirms: “We are really pleased to be continuing our support for Lee now he’s taking on some very different challenges, and to be a part of the LDR Training facility.”

The next race school will be held on 27th August, to book your place call 07792994795.

Wheelwright, the UK’s largest wheel importer and distributor, has released details of a new winter alloy wheel addition to their 2014 collection: Tålig.
The Wheelwright design team are consistently working to develop wheel solutions in an ever-fragmented marketplace. This addition to the 2014/15 winter wheel programme is no exception to this rule, with the brand new Tålig offering a simple, robust solution for use in colder months (October – March). The Tålig’s apt nomenclature is derived from its quintessentially Scandinavian traits (Tålig is Swedish for “durable”), and gives a particular nod to the robustness necessary in winter conditions, for which it is destined.

Apollo launches a European campaign to introduce its full range of industrial tyres to end users and tyre specialists.

Titled as the ’Apollo Industrial Tyres — New in Europe‘, the six months promotional tour will see Apollo Vredestein specialists visiting eight countries and introducing Apollo industrial tyres in a unique way to as many users and dealers as possible. Almost all types, sizes and profiles have been mounted into the Volkswagen Crafter that has been specially designed for this promotional tour.

Through this tour, Apollo is offering end users the opportunity to see its range of high quality products in person. By embarking on this European promotional tour, the industrial tyre specialists from Apollo Vredestein are both literally and figuratively living the company's philosophy— ’Go the distance‘. The tour will begin in Germany and the team will travel to the Netherlands, Sweden, Denmark, Switzerland, France, Spain and Italy. From north to south, the Apollo Vredestein team will be visiting end users such as road construction companies, machine hire companies, machine dealers and specialist tyre dealers and showcase the qualities of the new products.

Engineered with low rolling resistance, the DUELER H/L 33 will play a key role in the vehicle’s ability to deliver impressive handling, stability and fuel efficiency.

Widely praised for an extensive line-up of tyres designed for conditions ranging from ordinary roads to challenging mud terrain, the DUELER tyre line from Bridgestone has been selected as original equipment for many of the world’s leading premium-class SUVs. Through efforts to promote adoption as original equipment, Bridgestone will continue to expand the DUELER brand worldwide.

The Lexus NX will hit the European market in October 2014.

GT Radial will be displaying 18 tyres at IAA Hannover 2014, of which 11 make their show debut including the recently launched GSW226 winter steer axle and GTL925 low platform trailer pattern tyres.

The GSW226 is the brand’s first specific ‘winter’ marked tyre, and carries the three peak mountain snow flake (3PMSF) symbol denoting all season capabilities and exceptional performance in severe winter conditions including snowy, icy and wet roads.

The GTL925 is a new generation long distance tyre for modern three-metre high mega trailer configurations. An extra wide seven rib low-profile casing and tread results in a very regular wear pattern with low rolling resistance and noise emissions.

Also making their show debuts on Stand A33 in Hall 16 will be the new GSR225 Combi Road multi-usage, GAM831 non-directional, all-position mixed service, GAU861 all-position urban city-bus, GTL919 long-haul road trailer plus the GAR820 and GAR821 regional all-position tyres.

Independent tyre dealer network Point S has welcomed manufacturer BFGoodrich as a new supplier. Under the new partnership, BFGoodrich tyres will be available through the growing number of quality outlets belonging to the Point S scheme.

To mark the beginning of the new relationship with Point S, BFGoodrich is giving customers who purchase its tyres through any Point S dealer the chance to benefit from a number of special offers and competitions.

In one of their most hotly anticipated trade promos of 2014, Viking’s customer’s pulled out all the stops to sell the latest Barum Bravuris 3HM – after all the winner received a brand new Citroen C1. Retailers and stockists from up and down the UK were encouraged to enter to try and win the grand prize. The winner crowned was whichever trade customer sold the most Barum Bravuris HM tyres. 

Winsford Tyre and Exhaust was the winner of the Citroen C1 and owner Martin Forth generously gifted the car to his daughter Emma for completing her degree this summer. This also fell near her 22nd birthday and was, as expected, a great surprise.

Kings Road Tyres (KRT) is set to launch its exclusive UK distributorship of the AEOLUS range of PCR tyres at Brityrex International 2014 at EventCity, Manchester, this October.

Included in the attractive package for retail stockists will be the opportunity to join the AEOLUS Valued Partner (AVP) scheme. This will offer exclusive and innovative benefits, including an AEOLUS-themed merchandising package, to fit out a reception area. 

Lassa Tyres have to launched Snoways 3, their latest addition to the Lassa Snoways winter tyre line up.

Snoways 3 has unique features to satisfy the demands of the harshest winter driving conditions. Snoways 3 provides superior levels of handling and control on snow and ice thanks to the new winter compounds and intelligent tread design. Also, it performs equally well on wet and dry surfaces in winter weather conditions.

Tested and approved by TUV SUD, Snoways 3’s braking distance on snowy and icy surfaces is dramatically reduced by 7 percent and its lateral grip is increased by 9 percent on ice compared to its predecessors. Snoways 3’s overall performance on snow is increased by 7 percent.


Major investment in its brand portfolio and business infrastructure is setting up leading UK tyre wholesaler Kings Road Tyres (KRT) for a sustained period of long-term growth.

Since the beginning of the year, KRT has announced that it is to take on exclusive UK distribution of the Aeolus range of passenger car and 4x4 tyres. The official launch will take place at October’s Brityrex show. The wholesaler has also extended its 10-year distribution agreement covering the popular Aeolus TBR and OTR ranges.

Further brand development has seen KRT add to its portfolio of exclusive brands for the truck and bus sector, with the launch of the Blacklion TBR range at the recent Reifen show. KRT has signed an exclusive distribution agreement for the Jinyu-manufactured brand in the UK. Stocks will be available for customer delivery by the 3rd quarter of 2014. The company has also taken on distributorship of the Fullrun TBR range.

Blacklion and Fullrun join two other exclusive TBR ranges at KRT in Aeolus and Antyre, providing complete coverage in the budget sector.

The NTDA has announced that the 85th NTDA Annual Dinner, which is being held at the Hilton Deansgate, Manchester, England on Wednesday 8th October 2014, and which will host the inaugural Tyre Industry Awards, is officially SOLD OUT.

NTDA Director Stefan Hay said: “We have been inundated with people who want to attend the dinner, with just under two months to go, we are fully booked with 520 guests confirmed and now a waiting list of people, who will probably be left disappointed.”

The Association reports that there has also been huge interest for the Tyre Industry Awards with well over 10,000 votes having already been cast on the NTDA website.

The Altrincham branch of ATS Euromaster is urging council officials and developers to include its thriving business in the proposed Altair development, after the Council confirmed its intention to take possession of the site.

However, a compulsory purchase order (CPO) placed on its current site by Trafford Council, means the existing branch will be forced to close.

ATS Euromaster Group Estates Manager Rhys Jenkins claims the business has been unfairly excluded from the regeneration project by developers Nikal and council decision makers.

He says: “We have fought long and hard to stay where we are, or to be incorporated into the new plans. For some reason, unknown to us, we are being ignored. The Council wishes to see a mix of uses on the site but for some reason refuse to see us as part of that mix.”   

Maxxis gave twenty-one of its dealers and their children the chance to train like professional footballers in July, with an exclusive event held at the Liverpool FC Academy. This experience of a lifetime was offered as part of the Maxxis reward programme, and arranged by the manufacturer to say thank you to the Maxxis dealers that achieved agreed sales volumes between April and July.

As the official tyre partner of Liverpool FC, Maxxis was pleased to be able to provide its dealers with something in return for their continuing support, as managing director Derek McMartin confirms: “Organising the special dealer day meant so much to everyone at Maxxis. It was a complete success and it was wonderful to see everyone having such a great time."

Kumho’s European Technical Centre (KETC) has further expanded its burgeoning resource with the creation of an innovative new tyre testing facility at Papenburg in Lower Saxony, Germany. With an expanding portfolio of OE contracts and numerous new products for the European aftermarket, KETC is nowadays testing upwards of 3,000 tyres per annum.

The self-contained 1,000 square metre premises will house all the required tyres and wheel rims, plus the nine-strong test team.

Commenting on the impressive new resource at Papenburg, KETC’s Manager of Outside Testing, Sven Rath, said: “The creation of this self-contained test centre is another important milestone in our latest product strategy, and invaluable in terms of our research and product development for the European market.”

For further information on Kumho and its products for road, track and rally stage, log onto www.kumhotyre.co.uk

Show dates 7, 8 and 9 October, EventCity, Manchester

For anyone interested in meeting new tyre suppliers, seeing the latest workshop equipment in action and catching up on the most topical business issues, spending a day at Brityrex in Manchester next month should be a top priority.

“Brityrex is the UK’s only specialist tyre and equipment exhibition and a day spent at the show will be time very well spent,” says Paul Farrant of show organiser SingEx-ECI. “It’s a low-cost, high-return business investment we think everyone involved in the trade should consider making.”

Brityrex has been the UK’s premier tyre show since the late 1970s and while it has broadened and diversified to embrace all aspects of the industry over the past 40 years, tyres and everything associated with them remain a prime focus.

Vintage Tyre Supplies Ltd is one of the world's largest supplies of specialist tyres for vintage and classic cars and motorcycles.

A strong anf successful company, they are embarking on further expansion and a seeking a Sales Manager/Director who will help drive the company forward.

For more information go to the Jobs Vacancies page.

‘WISH’ Proposals for the Safe Storage of Waste Tyres will Decimate UK Retreading

Proposals for the storage of waste tyres would decimate the important UK retreading industry if adopted in their current form.

 Patrick O’Connell, President of the Britain’s Retread Manufactures Association (RMA) and MD of Europe’s largest independent Devon-based Bandvulc Tyres stated, “This ‘WISH’ document has been developed without any consultation whatsoever with Britain’s retreaders.”

Giti Tire has released full product details of the two latest additions into its expanding GT Radial truck and bus portfolio - the GSW226 high traction steer axle and GTL925 low platform trailer pattern tyres.

Peter Foulkes, Marketing Director Europe - Commercial Tires at Giti Tire, manufacturer of GT Radial, said: “Both of these tyres were first shown at The CV Show and Reifen Essen 2014, and the reaction to both has been extremely positive with the first orders placed by both UK and European customers.

“We operate with a rolling five-year product plan meaning there will always be a constant stream of new and next generation tyres coming to market, but we also have the flexibility to introduce products as and when we see a requirement in the marketplace or a development in CV vehicle technology.”

A short journey to buy some new tyres has ended in a long-distance trip of a lifetime for a Spilsby couple, who have beaten hundreds of motorists to a £10,000 Indianapolis 500 motorsport holiday with Firestone.

Peter and Mary Mackinder popped into their nearby Bush Tyres garage on Vale Road for a new set of Firestone tyres, where service manager Kevin Sands urged them to enter a competition to win a week’s holiday in America, including a trip to the famous IndyCar 500 race.

The historic brand has been undergoing a marketing ‘brush-up’ in recent months, with activity centering around its rich motorsport heritage and its IndyCar 500 association.

Bush Tyres Spilsby centre manager Ben Cahill said: “It is a great feeling to know that the winning motorists of this Firestone competition are an extremely nice couple and regular customers of ours."

Analysis of Encircle Marketing’s latest Sell-Out Pricing data for the UK Tyre Market highlights that although many retailers are choosing a similar tactic when it comes to their pricing strategy, when you look at the key retailers within brand segments, differing strategies have emerged.

This is welcomed news (in Encircle’s eyes), Co-Founder Jason Cunningham commented, “It is common practice, when you’re not sure how to react in a market, to either do nothing (i.e. sit tight) or follow the leader. This then results in everyone following suit and in the scenario where prices are dropped, too many Retailers quickly caught up in serial decreases where reductions in margins are so tight, the only winner is the Customer themselves.

“Whilst this practice can yield a return in units sold and volume share, it makes it increasingly difficult to actually make any real return or significant value contribution.”

The average value of the UK Tyre Dealer is up 6.4% in according to market analysts Plimsoll.

The findings show that 225 companies out of the 400 analysed have seen their value rise, while 36 businesses have seen their value fall a third.

David Pattison, senior analyst, added: “The results are very pleasing and after a long period of lean times for owners of Tyre Dealers the market is at last showing signs increasing wealth for the owners. 6.4% increase in average company value is not a bad return over 12 months.

However, Pattison is also quick to offer one cautionary note of warning. He said:  “36 other companies in the market have seen their value drop by third or more in the same period. These companies show what can happen if you get it wrong. They highlight why there is still talk of consolidation in the market and obviously will come to the attention of predators looking to snap up a bargain acquisition.”

Bridgestone, the world’s largest tyre and rubber manufacturer, is proud to have been chosen by BMW as exclusive tyre supplier for the new BMW i8, BMW’s revolutionary new electric hybrid car.

Following hard on the heels of Bridgestone’s selection as exclusive development partner for the electric BMW i3, this latest agreement is further confirmation of the strong, long-term partnership between both automotive pioneering companies, Bridgestone and BMW.

To achieve its true performance potential, Bridgestone developed a tyre for BMW’s revolutionary BMW i8 electric hybrid vehicle that could match both its efficiency and dynamic handling characteristics. 

At National Tyres and Autocare we take great pride in our commitment to customer service and satisfaction. Our brand and the values associated with it are of great importance to our business and help to maintain our position within the industry. It is therefore essential that we protect both our reputation and our customers at all times. We therefore have chosen to make a notice of non-affiliation in relation to a new commercial entity National Tyres Network Limited (which is a wholly owned subsidiary company of Silkmoth Limited) previously named National Tyres Network and now trading as The Tyres Network.

 The Tyres Network is an online directory which, for a fee, offers independent garages a microsite to promote their business. Each microsite is then added as a listing into The Tyres Network’s online directory. Visitors to the website can find a garage by typing in a location.


More than 100 motor industry and road safety professionals gathered recently to hear how they can get involved and support this October’s Tyre Safety Month.

After the wettest winter on record, this year’s campaign will focus on the importance of driving on tyres with adequate tread depth, with a particular emphasis on the dangers of aquaplaning.

A suite of new campaign materials are now available to order or download from the TyreSafe website, ensuring you have plenty of opportunity to plan activities within your organisation. We’ve also developed a campaign toolkit and partner case studies to give you further inspiration and ideas about how you can get involved.

For more details about the campaign, to register for materials or to partner with another road safety organisation, visit www.tyresafe.org or call 01787 226 995

Following the amazing success of its inaugural awards ceremony last year, TyreSafe has opened entries for its 2014 honours.

This year, entries are being invited into seven different categories covering the main types of organisations which support the group's activities including tyre and car manufacturers, emergency services and its community award among others.

Entries into the awards must be submitted by Friday 5th November with the ceremony taking place at St Johns Hotel, Solihull on Friday 28th November. To find out more about the awards including details of last year’s winning entries, visit www.tyresafe.org

Extract from the Chairman’s Speech at the Annual General Meeting 

"China is currently going through what I believe is a consolidation phase. The humongous growth of the past couple of decades has been tempered to allow systems, processes and fiscal prudence to catch up. I do believe that in the long term this is another market that will continue to be a huge influence on our industry. Europe continues to address structural issues and while it will remain a very significant market I do not believe we will look at rapid growth for the industry. We, of course, enjoy a presence there and are in a happy position of not being able to meet the demand for our products, which we are addressing by way of the Greenfield that I spoke of earlier.

"The next phase of your Company’s journey has just begun. Challenges are part of our lives; it is the opportunities that we need to focus on. I am optimistic, and have equal faith in the future and the power of hard work which ensures that even as we work to create value for ourselves, even greater value is generated for the society that we live in."

Onkar S Kanwar 

Tyrenet is the leading independent tyre dealer network for fleet tyre management and breakdown service in the UK.

To keep pace with current business development Tyrenet is seeking an ambitious Key Accounts Manager to be based in Liverpool.

For more information go to the Jobs Vacancies page.

Proposals by the Environmental Services Association (ESA) – led ‘WISH’ group have been branded counter-intuitive and arrogant by Britain’s Tyre Recovery Association whose members handle more than three quarters of the country’s end-of-life tyre arisings.

Commenting further on the proposals TRA Secretary General Peter Taylor OBE called the impression given by ‘WISH’ that its consultation document was the result of wide ranging consultation to be ‘wholly disingenuous’. We in the tyre industry were not even consulted by the ESA and I know that other important waste streams have been similarly ignored.


R H Claydon have a vacancy fpr a high achieving, results orientated person to be a Business Development Manager serving Scotland and Northern England.

For more information go to the Jobs Vacancies page.

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