<?xml version="1.0" encoding="ISO-8859-1" ?>
<?xml-stylesheet type="text/css" href="rssText.css" ?>
<rss version="2.0" >
	<channel>
		<title>TyreTradeNews Latest News Feed</title>
		<link>http://tyretradenews.co.uk/index.html</link>
		<language>en-us</language>
		<description>The Latest News Straight From TyreTradeNews.co.uk!</description>
		<docs>The TyreTradeNews RSS Feed is a 2.0 file intended to be viewed in a newsreader or syndicated to another site. For more information on RSS check : http://www.feedburner.com/fb/a/aboutrss</docs>
	   <generator></generator>
<item>
<title><![CDATA[Goodyear&#8217;s EfficientGrip wins Auto Express Best Summer Tyre Product Award]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Goodyear&#8217;s EfficientGrip wins Auto Express Best Summer Tyre Product Award]]></link>
<description><![CDATA[<p><span style="font-size: 10pt;">The Award follows the EfficientGrip being named the Best Buy in the publication&rsquo;s Summer Tyre Test in September 2012.</span></p>
<p>Commenting on the Award, Goodyear Brand Manager Michelle Fisher says:&nbsp;&ldquo;We&rsquo;re really excited to win the Best Tyre award &ndash; not only is it a great endorsement of our product, but it&rsquo;s a testament to our on-going innovation and drive to bring high performance tyres to market that never compromise on safety."</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1369209651</guid>
<!--<pubDate>Wed, 22 May 2013 08:00:51 +0000</pubDate>-->
</item><item>
<title><![CDATA[Profits Down as Tyre Firms Feel the Pinch]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Profits Down as Tyre Firms Feel the Pinch]]></link>
<description><![CDATA[<p>A study into the profitability of the UK's largest Tyre Wholesalers &amp; Distributors has revealed a widening gap between firms making outstanding profits and those losing money.</p>
<p>The latest Plimsoll Analysis found that average profit margins have fallen to 6.3% of sales and 104 of the UK's top 400 Tyre Wholesalers &amp; Distributors are now running at a loss &ndash; a finding that would lead you to believe the industry was suffering with chronic oversupply, rising costs and severe pricing issues. However, the same study has revealed 23 businesses are making record profits.</p>
<p>The Plimsoll Analysis, which is also available in an online format, provides an individual profile of each of the UK&rsquo;s top 400 Tyre Wholesalers &amp; Distributors. It offers an overall financial rating, a valuation as well as an acquisition attractiveness assessment on each company.</p>
<p>For more information on the Tyre Wholesalers &amp; Distributors report or any of Plimsoll&rsquo;s email c.glancey@plimsoll.co.uk Readers of this article are entitled to a &pound;50 discount off this report by calling 01642 626419 and quoting reference PR/TI77.</p>]]></description>
<guid isPermaLink="false">1369146139</guid>
<!--<pubDate>Tue, 21 May 2013 14:22:19 +0000</pubDate>-->
</item><item>
<title><![CDATA[New Porsche 911 GT3 selects Dunlop&#8217;s Sport Maxx Race]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#New Porsche 911 GT3 selects Dunlop&#8217;s Sport Maxx Race]]></link>
<description><![CDATA[<p>Dunlop, one of the world&rsquo;s leading manufacturers of high and ultra high performance tyres, has announced that its high performing Sport Maxx Race tyres have been selected for use on the new Porsche 911 GT3. The Sport Maxx Race was approved as the first tyre for the new 911 GT3 due to its ability to deliver a balanced and sporty performance at a high level.</p>
<p><span style="font-size: 10pt;">The sports tyre, built on Dunlop&rsquo;s racing DNA, is fitted on the Porsche 911 GT3 in a 245/35 ZR20 (91Y) NO for the front wheels and 305/30 ZR20 (103Y)XL NO for the rear axle. The sizes and the specific combination there-off were specifically developed for the new Porsche 911 GT3 and built in close collaboration with Porsche.</span></p>]]></description>
<guid isPermaLink="false">1369139358</guid>
<!--<pubDate>Tue, 21 May 2013 12:29:18 +0000</pubDate>-->
</item><item>
<title><![CDATA[Toyo Tires Launches the New Proxes CF2 Tyre]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Toyo Tires Launches the New Proxes CF2 Tyre]]></link>
<description><![CDATA[<p>Respected Japanese manufacturer Toyo Tires has launched an exciting new tyre design that promises the highest levels of safety, grip and wet-weather performance in an attractive case design that comes in many sizes and fitments. The new Proxes CF2 offers outstanding all-round ability and excellent value for money.</p>
<p>Ideal for medium and high-powered cars, the CF2 utilises the very latest materials and production methods, drawing heavily from Toyo&rsquo;s UHP and Motorsport ranges to create a tyre that offers exceptionally high levels of safety, durability, and comfort.</p>]]></description>
<guid isPermaLink="false">1369123973</guid>
<!--<pubDate>Tue, 21 May 2013 08:12:53 +0000</pubDate>-->
</item><item>
<title><![CDATA[Europit]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Europit]]></link>
<description><![CDATA[<p>Europit Tyres have a vacancy for a Centre Manager. Click onto our Jobs Vacancies plge for more information.</p>]]></description>
<guid isPermaLink="false">1369063911</guid>
<!--<pubDate>Mon, 20 May 2013 15:31:51 +0000</pubDate>-->
</item><item>
<title><![CDATA[Falken announces new year-round tyre for all weather conditions]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Falken announces new year-round tyre for all weather conditions]]></link>
<description><![CDATA[<p>Falken's new all-year-round tyre offers improved traction on dry, wet and even snowy roads without compromising on comfort. The EUROALL SEASON AS200 also features significantly reduced tyre rolling noise and shorter braking distances. The tyre will be available at specialist tyre dealers from July 2013 in a total range of 27 dimensions.</p>
<p>The EUROALL SEASON AS200 is tailored specifically to the complex requirements of the European market. Four wide and deep longitudinal grooves ensure excellent dispersal of even high volumes of water, while the offset lateral grooves direct water away from the tyre. The all-new rubber compound contains extra silica plus a high proportion of styrene groups to give exceptional wet handling. In addition, the AS200 has a built-in anti-aging mechanism in which an anti-aging agent permeates continuously from the lower reservoir tread to the outer tread, thus protecting the running surface from aging and aggressive environmental influences throughout the life of the tyre.</p>]]></description>
<guid isPermaLink="false">1369049821</guid>
<!--<pubDate>Mon, 20 May 2013 11:37:01 +0000</pubDate>-->
</item><item>
<title><![CDATA[Maxxis Reports Continuing Growth Despite Increasing Investment  ]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Maxxis Reports Continuing Growth Despite Increasing Investment  ]]></link>
<description><![CDATA[<p>Maxxis International has reported another strong year of growth for the 12 months to January 2013. Despite an adverse global economy and substantial investment in research and development, increased manufacturing capacity, its new academy and latest testing facilities, Maxxis has still succeeded in posting net earnings of well over $1 billion (US).</p>
<p>Results from the last financial year show Maxxis tyre sales figures surpassing $4.5 billion (US) for the first time, up over $2 billion in the last five years alone. These results are just the latest stage in a meteoric rise for the Asian-based manufacturer, as UK MD Derek McMartin confirms:</p>
<p>&ldquo;We&rsquo;ve been making good progress up the Global Tire Company Rankings for a long time and have been in the top ten for over five years now. In these turbulent times it will be interesting to see how we have fared against our competitors and where we would have been had we not invested so much on future proofing our place amongst the elite. Demand for our products continues on an upward spiral and we have moved to meet this by almost doubling our production output."</p>]]></description>
<guid isPermaLink="false">1369049677</guid>
<!--<pubDate>Mon, 20 May 2013 11:34:37 +0000</pubDate>-->
</item><item>
<title><![CDATA[Yokohama becomes Technical Partner on "Gran Turismo"]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Yokohama becomes Technical Partner on "Gran Turismo"]]></link>
<description><![CDATA[<p>Yokohama Rubber Co., Ltd., announced today that it has become a technical  partner for "Gran Turismo(R)6", the latest version of the globally popular  racing video game series "Gran Turismo". Realism is the great attraction of the  series and, in order to develop the game's new physics engine reproducing car  behavior, YOKOHAMA provided tyre data for the simulation. This is the first time  a tyre manufacturer has served as an official technical partner. Through its  participation, YOKOHAMA hopes to boost its global recognition across generations  of automotive enthusiasts.<br /><br />As of March 2013, the "Gran Turismo" series  had recorded sales 70 million units around the world, and has been highly  evaluated not only by avid gamers but by professional race drivers,  automotive-related companies and more. The latest version, "Gran Turismo(R)6", was unveiled at the Silverstone Circuit in England 15th May</p>]]></description>
<guid isPermaLink="false">1369041816</guid>
<!--<pubDate>Mon, 20 May 2013 09:23:36 +0000</pubDate>-->
</item><item>
<title><![CDATA[Bridgestone UK&#8217;s groundbreaking app goes global]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Bridgestone UK&#8217;s groundbreaking app goes global]]></link>
<description><![CDATA[<p>A groundbreaking tyre monitoring app developed by Bridgestone UK is now being rolled out across other European markets, after its effectiveness was deemed too indispensable to ignore.</p>
<p>The sales force assisting &lsquo;Challenge&rsquo; app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors&rsquo; tyres - all on the user&rsquo;s tablet.</p>
<p>Deployed in 2012, the technology has revolutionised Bridgestone&rsquo;s sales process and is now regarded as a strategic tool, after being created by RNF Digital.</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1369039443</guid>
<!--<pubDate>Mon, 20 May 2013 08:44:03 +0000</pubDate>-->
</item><item>
<title><![CDATA[Lassa Tyres are set to conquer the streets of Milan  for Campaign of &#8220;Release Your Ego&#8221;]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Lassa Tyres are set to conquer the streets of Milan  for Campaign of &#8220;Release Your Ego&#8221;]]></link>
<description><![CDATA[<p>Lassa Tyres&rsquo; new Campaign, &ldquo;Release Your Ego&rdquo;, will conquer the streets of Milan, Italy from May 20th to&nbsp;June 02nd, 2013.</p>
<p>The Campaign will be displayed on bus stops citywide, featuring the most dynamic and remarkable member of Lassa family, Phenoma, engineered particulary to let passionate driving enthusiasts and high demanding fans lose their ego.</p>
<p>Campaign ads will also feature a call for Instragram and Twitter uploads with #proprioperme to invite participants to share pictures showing them what let lose their ego, what makes them spoiled as beautiful summer days just begin.</p>
<p>Lassa Tyres will also be present at the 25th Autopromotec Fair at the Bologna Exhibition Centre from May 22nd to May 26th, 2013.&nbsp;</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1369037641</guid>
<!--<pubDate>Mon, 20 May 2013 08:14:01 +0000</pubDate>-->
</item><item>
<title><![CDATA[Bush Tyres and Mitas Team Up to Offer Customers Free iPad/iPad Mini]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Bush Tyres and Mitas Team Up to Offer Customers Free iPad/iPad Mini]]></link>
<description><![CDATA[<p>Qualifying customers will get a free Apple iPad or Apple iPad Mini in a  promotional offer from Bush Tyres, the leading independent tyre specialist in  East Yorkshire, Lincolnshire and Humberside, together with Mitas Tyres Limited,  a leading manufacturer of off-road tyres.</p>
<p><span style="font-size: 10pt;">Retail customers who purchase four Mitas radial drive tyres of over 600mm in  section from Bush Tyres between 12 June 2013 and 13 September 2013, when the  promotional offer finishes, will automatically receive an Apple iPad. Those  purchasing four Mitas radial drive tyres of less than 600mm in section width, or  eight trailer tyres, will receive an Apple iPad Mini. The offer allows multiple  purchases, so customers who buy more than one set of tyres will receive more  than one product. Terms &amp; Conditions apply.</span></p>
<p><strong>Visit </strong><a title="http://sendgrid.info/wf/click?upn=J6qBPRVgziwoCR2OIJDNfS1-2F05uc0L6pNURiu-2BIPINc-3D_kA5t9ksd9c8ZGADavpAkJfC-2FSu7hZwrdx5y9hl5Iu30-2F2CSvqlddw6rZdIHP8kblaD0igv7jEOs8CaNU4srJzirluRPuuoRKPHISHjrQ7OlbCMBldw0m6xyI1CNltj-2BsomILfW-2B3Nbga9r-2FWft-2BOQD1zC3mUzwMXxfWNfIx5IJfylj4YR4dZpd5UAJFcDDGl2KvAWkneoFJYeHR03zBXFgse0x-2FEXT3i9KeFzhH9bh9y9hpyP1-2F5DTPMtJVw2dVYMtX5-2Bztc1zFQEYnG4z9HUX8TFwddEJ7h-2FQQIBjFLhJnB-2BzeMnM-2F0tG690XcspWv1" href="http://sendgrid.info/wf/click?upn=J6qBPRVgziwoCR2OIJDNfS1-2F05uc0L6pNURiu-2BIPINc-3D_kA5t9ksd9c8ZGADavpAkJfC-2FSu7hZwrdx5y9hl5Iu30-2F2CSvqlddw6rZdIHP8kblaD0igv7jEOs8CaNU4srJzirluRPuuoRKPHISHjrQ7OlbCMBldw0m6xyI1CNltj-2BsomILfW-2B3Nbga9r-2FWft-2BOQD1zC3mUzwMXxfWNfIx5IJfylj4YR4dZpd5UAJFcDDGl2KvAWkneoFJYeHR03zBXFgse0x-2FEXT3i9KeFzhH9bh9y9hpyP1-2F5DTPMtJVw2dVYMtX5-2Bztc1zFQEYnG4z9HUX8TFwddEJ7h-2FQQIBjFLhJnB-2BzeMnM-2F0tG690XcspWv1">http://www.apple.com/</a> to view images of iPads and iPad Minis.</p>
<p><span style="font-size: 10pt;"><br /></span></p>]]></description>
<guid isPermaLink="false">1368617188</guid>
<!--<pubDate>Wed, 15 May 2013 11:26:28 +0000</pubDate>-->
</item><item>
<title><![CDATA[Job Vacancy at BMTR]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Job Vacancy at BMTR]]></link>
<description><![CDATA[<p>BMTR have a position for a Business Development Manager, Retail. For more information click on the Jobs Vacancies page</p>]]></description>
<guid isPermaLink="false">1368614955</guid>
<!--<pubDate>Wed, 15 May 2013 10:49:15 +0000</pubDate>-->
</item><item>
<title><![CDATA[Job Vacancy at Hankook]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Job Vacancy at Hankook]]></link>
<description><![CDATA[<p><span>Hankook Tyre UK Ltd are looking for a Regional Sales Manager for the South West Region. For more information click onto the Job Vacancies page.</span></p>]]></description>
<guid isPermaLink="false">1368612544</guid>
<!--<pubDate>Wed, 15 May 2013 10:09:04 +0000</pubDate>-->
</item><item>
<title><![CDATA[Maxxis Gets a Grip on Social Media]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Maxxis Gets a Grip on Social Media]]></link>
<description><![CDATA[<p>Maxxis International has recruited Jas Ghata-Aura as its new online content developer. Jas&rsquo; previous experience includes building websites, running social media campaigns, search engine optimisation (SEO), and graphic design, all of which will come in handy as Maxxis&rsquo; aims to raise its profile and diversify the demographics of consumers buying its products.&nbsp;</p>
<p>Maxxis&rsquo; efforts to heighten focus on digital communications, is driven by its belief that online and social media platforms are fast becoming the most effective ways of communicating directly with consumers.&nbsp; With a strong existing following on its social media channels, the appointment of Jas will help strengthen and build Maxxis&rsquo; presence and give existing and potential customers the opportunity to interact with the brand and its assets on a daily basis.</p>
<p>Jas will report directly to Maxxis UK Marketing Manager Amy Colbourne.</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368540933</guid>
<!--<pubDate>Tue, 14 May 2013 14:15:33 +0000</pubDate>-->
</item><item>
<title><![CDATA[Michiel Kramer appointed Marketing Communications Manager (Apollo Vredestein)]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Michiel Kramer appointed Marketing Communications Manager (Apollo Vredestein)]]></link>
<description><![CDATA[<p>Michiel Kramer (34) has been appointed Manager of Marketing Communications &amp; Product Management at Apollo Vredestein B.V. on 1 May 2013. In this capacity, he will lead the central teams responsible for the products and brands of Apollo and Vredestein in Europe and North America.<br /> <br /> <strong>A wealth of experience</strong><br /> Michiel Kramer has been working at Vredestein for more than eight years. He was Market Development Manager in the United States from 2005 and, after September 2009, worked as Area Export Manager. Kramer was also Product Manager for the high-end concept Premium Styling by Vredestein.</p>
<p><strong>Bandi Vaczi becomes Head of Global Marketing Communications at Apollo Tyres&nbsp;</strong><br /> Michiel Kramer will follow Bandi Vaczi (36), who has been promoted to Head of Global Marketing Communications. For six years, Vaczi was in charge of the Marketing Communications department, where he was responsible for the marketing and communications at corporate and product level for all products and the brands Vredestein, Maloya and Apollo. In his new role, Vaczi will be responsible for Marketing Communications for all brands in the portfolio of Apollo Tyres Ltd, i.e., Apollo, Vredestein and Dunlop.</p>]]></description>
<guid isPermaLink="false">1368527609</guid>
<!--<pubDate>Tue, 14 May 2013 10:33:29 +0000</pubDate>-->
</item><item>
<title><![CDATA[Responsible Retailer Launch]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Responsible Retailer Launch]]></link>
<description><![CDATA[<p>A new initiative to raise awareness and standards in the Tyre Collection and Tyre Disposal sector was launched recently by the Tyre Recovery Association.</p>
<p>The Responsible Retailer launch was held at a Press Conference in the Ardencote Manor Hotel, Warwickshire on Friday 10<sup>th</sup> May.</p>
<p>A Responsible Retailer Certificate will be awarded to retailers meeting best practice standards by a recognised tyre collection company who will also be an approved member of the TRA.</p>]]></description>
<guid isPermaLink="false">1368521361</guid>
<!--<pubDate>Tue, 14 May 2013 08:49:21 +0000</pubDate>-->
</item><item>
<title><![CDATA[Sailun Exhibits at 'Tires and Rubber Show' Moscow]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Sailun Exhibits at 'Tires and Rubber Show' Moscow]]></link>
<description><![CDATA[<p>For the first time, Sailun exhibited at the Tires and Rubber Show held in the Moscow Expocenter between April 23<sup>rd</sup>&nbsp;and 26<sup>th</sup>.&nbsp; The Sailun stand was located on the mezzanine floor in an excellent position adjacent to the main Pavilion entrance.&nbsp;</p>
<p>The stand was manned throughout the show by both Sailun personnel and an English-speaking Russian translator.</p>
<p>The overriding objective behind Sailun&rsquo;s participation in the show was to further raise the profile of the brand, to demonstrate our desire and intent to penetrate the Russian market and to meet both existing and prospective distributors. &nbsp;</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368519266</guid>
<!--<pubDate>Tue, 14 May 2013 08:14:26 +0000</pubDate>-->
</item><item>
<title><![CDATA[GiTi Tire's New Scottish Area Sales Manager]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#GiTi Tire's New Scottish Area Sales Manager]]></link>
<description><![CDATA[<p>Giti Tire (UK) has appointed Craig Tominey as Area Sales Manager (ASM) Scotland as the company continues to add staff to increase commercial tyre sales of leading mid-market brand, GT Radial.</p>
<p>Tominey joins from BSUK Limited where he held the position of ASM from 2006, before which he spent five years selling commercial vehicles for Arnold Clark.</p>
<p>&ldquo;I have been based in central Scotland for over seven years and built up good contacts at dealer and fleet levels,&rdquo; said Tominey. &nbsp;&ldquo;With GT Radial&rsquo;s great mix of products and price points supported by GT Assist, the CV roadside service assistance programme, I have everything in place to make a real impact.&rdquo;</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368437082</guid>
<!--<pubDate>Mon, 13 May 2013 09:24:42 +0000</pubDate>-->
</item><item>
<title><![CDATA[Apollo Tyres FY13 Profit Increases 50% ]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Apollo Tyres FY13 Profit Increases 50% ]]></link>
<description><![CDATA[<p>Apollo Tyres Ltd has approved the company&rsquo;s audited financial results for the 4<sup>th</sup> quarter (January to March) and the financial year 2012-13.</p>
<p>Consolidated annual revenues, across operations in Asia, Africa and Europe, increased 5% to reach Rs 127.9 billion. During the same period the net profit for the company surged 50% to reach Rs 6.1 billion. The Indian Operations&rsquo; revenue grew 4% this year as compared to previous year; Europe Operations increased by 5% where as the African Operations&rsquo; grew 15%, despite challenging local circumstances. <br /> <br /> Commenting on the results, Onkar S Kanwar, Chairman, Apollo Tyres Ltd, said, &ldquo;Our continued focus on improving our product and customer mix across geographies has helped us to hold on to our topline, despite the extremely challenging circumstances arising out of broader economic concerns. I believe that the worst is behind us, and we should see improvement in both automotive and tyre sales going forward.&rdquo;</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368434868</guid>
<!--<pubDate>Mon, 13 May 2013 08:47:48 +0000</pubDate>-->
</item><item>
<title><![CDATA[Yokohama Instrumental in new Nürburgring Lap Record]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Yokohama Instrumental in new Nürburgring Lap Record]]></link>
<description><![CDATA[<p>Yokohama has been instrumental in a new lap record at the world-famous  N&uuml;rburgring Nordschleife circuit. A modified yet road legal Subaru Impreza,  built by Revolution Motorstore in the UK, lapped the circuit in 7m53.08s,  setting a new record.</p>
<p>The concept behind the car was to  set the fastest lap for a road-legal Subaru Impreza. While the car was highly  modified, it was driven directly to the circuit, completed its record lap and  was then driven back to the UK, all on the same tyres, fuel and brake pads. A  handful of tools and spares travelled in the car but it was a genuine road-going  car.</p>
<p>Yokohama, which has a development  centre located at the Nordschleife, has a long-standing relationship with  Revolution Motorstore, spanning 16 years. When the company built the Impreza, to  celebrate its 15th anniversary, Yokohama tyres were the natural choice for the  project, according to MD Glenn Campbell. Revolution chose the legendary Yokohama  ADVAN A048 road-legal track day tyre for the attempt, sized 255/40x17 all round.</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368434321</guid>
<!--<pubDate>Mon, 13 May 2013 08:38:41 +0000</pubDate>-->
</item><item>
<title><![CDATA[Huge Fields Roll on Yokohama at Silverstone]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Huge Fields Roll on Yokohama at Silverstone]]></link>
<description><![CDATA[<p>In addition to the first  round of the BRDC F4 series, the recent opening round at Silverstone also saw  literally hundreds of racers take to the circuit using Yokohama control tyres.  Three series sporting the Japanese brand supported the headlining F4, including  the new Ariel Atom Cup, Sports2000 and the hugely popular Caterham Graduates  series.</p>
<p>The Ariel Atom Cup was created in  response to demand for a genuine race series for the exoskeletal road cars.  Bespoke versions were developed for the one-make series and Yokohama was chosen  to supply ADVAN A048 tyres to the field for the season.</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368434041</guid>
<!--<pubDate>Mon, 13 May 2013 08:34:01 +0000</pubDate>-->
</item><item>
<title><![CDATA[Goodyear Gears Up for 2013 Truck Racing Season]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Goodyear Gears Up for 2013 Truck Racing Season]]></link>
<description><![CDATA[<p>Goodyear is gearing up for its 9th year supplying race tyres to the European Truck&nbsp; Racing&nbsp; Championship.&nbsp; The ten-round championship starts at Misano in Italy on May 18 and Goodyear will supply all&nbsp; teams throughout the season with its specially produced Goodyear Truck Racing tyres.</p>
<p>&nbsp;Goodyear&nbsp; Racing tyres, which have been specifically designed and developed for&nbsp; the&nbsp; European Truck Racing Championship, are the only type approved by the&nbsp; sport&rsquo;s&nbsp; governing body. They&nbsp; will be available to all entrants with supply and support at every race.</p>]]></description>
<guid isPermaLink="false">1368112925</guid>
<!--<pubDate>Thu, 09 May 2013 15:22:05 +0000</pubDate>-->
</item><item>
<title><![CDATA[Elated Armagh biker is revving up for Rossi!]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Elated Armagh biker is revving up for Rossi!]]></link>
<description><![CDATA[<p>An Armagh motorcyclist is preparing for the most exhilarating two-wheel journey of his life, after winning a European-wide Bridgestone competition to meet nine-time MotoGP champion Valentino Rossi.</p>
<p>David Hoy has beaten thousands of enthusiasts across Europe to meet the greatest MotoGP rider of all time, courtesy of Bridgestone&rsquo;s high profile &lsquo;Mission Rossi&rsquo; initiative.</p>
<p>&nbsp;</p>
<p>The 46 year-old is now preparing to fly out to the Netherlands for the Assen round of the championship, where he will receive VIP passes, accommodation, and a private &lsquo;meet and greet&rsquo; with the Italian legend himself.</p>
<p>David, of Ballyleny Road, Richhill, entered the Bridgestone competition when he popped into his local tyre fitter, G M Tyres, recently.</p>
<p>After purchasing a set of Battlax Sport Touring T30 tyres, he was automatically entered into the Mission Rossi giveaway.&nbsp;</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368108093</guid>
<!--<pubDate>Thu, 09 May 2013 14:01:33 +0000</pubDate>-->
</item><item>
<title><![CDATA[Infinity Returns To Sponsor Inaugural Race Of The 2013 Dante Festival]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Infinity Returns To Sponsor Inaugural Race Of The 2013 Dante Festival]]></link>
<description><![CDATA[<div>
<p>In partnership with its UK distributor, Bond International, Infinity Tyres will return to sponsor the inaugural race of the Dante Festival at York Racecourse on Wednesday 16 May 2013.</p>
</div>
<div>
<p>Following on from the success of last year&rsquo;s Infinity Tyres Stakes Handicap, the prize money of &pound;20,000 has attracted a strong line-up of riders and by supporting the first race of this prestigious festival, shown live on TV by Channel 4 and satellite broadcasters, the Infinity tyre brand will continue to receive widespread exposure.<br /><br />Mr. Jorge Crespo, General Manager of Infinity Tyres Europe, commented: &ldquo;Events like these, with the extended media coverage across several channels, help establish Infinity in the U.K. market with the bonus of being a wonderful day out for Infinity partners and associates."</p>
</div>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368101426</guid>
<!--<pubDate>Thu, 09 May 2013 12:10:26 +0000</pubDate>-->
</item><item>
<title><![CDATA[Fast Fits Leading the Way when it comes to Customer Service]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Fast Fits Leading the Way when it comes to Customer Service]]></link>
<description><![CDATA[<p>Encircle Marketing&rsquo;s latest Mystery Shopping results shows that the Fast Fit Channel collectively leads the way when it comes to demonstrating high class telephone customer service skills.</p>
<p>Encircle make over 5,000 calls every month in the UK with each call scored across 31 key elements and then weighted to provide a % score out of 100. Using this approach, they can then produce a league table of best to worst outlets and classify the information across a number of different parameters.</p>
<p>In addition, using their unique &lsquo;Performance Cube&rsquo; which can place an outlet or POS in a &lsquo;head to head&rsquo; position to see who is the best in class, where the strengths and weaknesses sit and categorise key areas for improvement or to shout about, Encircle can report who is the best overall Centre in the market and what makes them that way!</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1368101142</guid>
<!--<pubDate>Thu, 09 May 2013 12:05:42 +0000</pubDate>-->
</item><item>
<title><![CDATA[Three Vacancies at Tyrespot]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Three Vacancies at Tyrespot]]></link>
<description><![CDATA[<p>Tyrespot has three vacancies - Purchasing Manager, Sales Manager and Logistics Manager.</p>
<p>See the Job Vacancies page for more information.</p>]]></description>
<guid isPermaLink="false">1368089833</guid>
<!--<pubDate>Thu, 09 May 2013 08:57:13 +0000</pubDate>-->
</item><item>
<title><![CDATA[Falken Set For Long Innings in the Indian Market]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Falken Set For Long Innings in the Indian Market]]></link>
<description><![CDATA[<p>Formed just five months ago Falken Tyre India (FTI) has swiftly evolved into one of India's most competitive and progressive tyre distribution companies.</p>
<p><span style="font-size: 10pt;">With headquarters in Gurgaon in Northern India, FTI has already opened seventeen warehousing facilities throughout India in strategically placed locations with the determined aim of establishing a fully comprehensive tyre network throughout the entire country.</span></p>
<p><span style="font-size: 10pt;">Implementing the rich and successful heritage of the Falken brand within the Motorsport fraternity&nbsp; and coupling it with the Japanese expertise of Sumitomo Rubber Industries Limited, the world's sixth and Japan's second largest tyre manufacturers. FTI is now marketing an impressive and extensive tyre product portfolio which incorporates all the latest innovative tread designs from Japan, Europe and North America.</span></p>]]></description>
<guid isPermaLink="false">1367927194</guid>
<!--<pubDate>Tue, 07 May 2013 11:46:34 +0000</pubDate>-->
</item><item>
<title><![CDATA[Ambulance Trust Sticks With Michelin Cold Weather Tyres]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Ambulance Trust Sticks With Michelin Cold Weather Tyres]]></link>
<description><![CDATA[<p>An ambulance service  that fitted its rapid response vehicles with Michelin cold weather tyres for the  second year running has praised the tyres for keeping its fleet mobile  throughout winter.</p>
<p>East Midlands  Ambulance Services NHS Trust (EMAS) switched a total of 306 ambulances and fast  response cars on to Michelin Agilis Alpin and Alpin A4 tyres, which are  specially designed to perform best in temperatures below seven degrees  Celsius.</p>
<p>EMAS first tested  Michelin&rsquo;s cold weather tyres at a track day at MIRA in Warwickshire in 2011,  and according to Fleet General Manager Steve Farnsworth, the tyres have since  become an integral part of the Trust&rsquo;s winter operation.</p>
<p>&ldquo;When we tested Michelin&rsquo;s cold weather tyres we found that they could  reduce an ambulance&rsquo;s braking distance by more than half on a  slippery surface similar to ice and snow compared to standard tyres, which is a  tremendous difference."</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1367927110</guid>
<!--<pubDate>Tue, 07 May 2013 11:45:10 +0000</pubDate>-->
</item><item>
<title><![CDATA[Supertracker's 'Princely' African Connection]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Supertracker's 'Princely' African Connection]]></link>
<description><![CDATA[<p>Over the past twenty five years, Southampton based Supertracker has built up a reputation as one of the UK's leading wheel alignment specialists and although the company has never expanded into Europe. It does have a rather unusual and successful association with Africa.</p>
<p>For the past five years, Supertracker laser aligners have been operating in Nigeria and helped the country become acquainted with low cost, efficient wheel alignment centred around a growing partnership with Mr Olusegun Aderemi owner of Automotive Servicing Specialists &ndash; Segmat.</p>
<p>Mr Aderemi (who is known as 'Prince' as he is an actual Prince of his local tribal community) has always had a passion for the automotive business and in 2008 whilst visiting the UK, contacted Supertracker to learn more about wheel alignment and subsequently enrolled on one of their well known training courses.&nbsp;</p>
<p>&nbsp;</p>]]></description>
<guid isPermaLink="false">1367926959</guid>
<!--<pubDate>Tue, 07 May 2013 11:42:39 +0000</pubDate>-->
</item><item>
<title><![CDATA[Reader's Letter]]></title>
<link><![CDATA[http://tyretradenews.co.uk/index.html#Reader's Letter]]></link>
<description><![CDATA[<p>Online tyre retailer, Tyremen, has claimed that the new EU tyre labelling system introduced in November 2012 is a waste of time and isn&rsquo;t effective at helping car owners to identify good tyres. Online tyre retailer, Tyremen, has claimed that the new EU tyre labelling system introduced in November 2012 is a waste of time and isn&rsquo;t effective at helping car owners to identify good tyres. The retailer argues that the labelling criteria excludes a wide range of important characteristics that illustrate performance, including resistance to aquaplaning, driving stability, handling precision, durability and braking performance on dry roads.</p>]]></description>
<guid isPermaLink="false">1367509859</guid>
<!--<pubDate>Thu, 02 May 2013 15:50:59 +0000</pubDate>-->
</item></channel></rss>