Falken's new all-year-round tyre offers improved traction on dry, wet and even snowy roads without compromising on comfort. The EUROALL SEASON AS200 also features significantly reduced tyre rolling noise and shorter braking distances. The tyre will be available at specialist tyre dealers from July 2013 in a total range of 27 dimensions.
The EUROALL SEASON AS200 is tailored specifically to the complex requirements of the European market. Four wide and deep longitudinal grooves ensure excellent dispersal of even high volumes of water, while the offset lateral grooves direct water away from the tyre. The all-new rubber compound contains extra silica plus a high proportion of styrene groups to give exceptional wet handling. In addition, the AS200 has a built-in anti-aging mechanism in which an anti-aging agent permeates continuously from the lower reservoir tread to the outer tread, thus protecting the running surface from aging and aggressive environmental influences throughout the life of the tyre.
Maxxis International has reported another strong year of growth for the 12 months to January 2013. Despite an adverse global economy and substantial investment in research and development, increased manufacturing capacity, its new academy and latest testing facilities, Maxxis has still succeeded in posting net earnings of well over $1 billion (US).
Results from the last financial year show Maxxis tyre sales figures surpassing $4.5 billion (US) for the first time, up over $2 billion in the last five years alone. These results are just the latest stage in a meteoric rise for the Asian-based manufacturer, as UK MD Derek McMartin confirms:
“We’ve been making good progress up the Global Tire Company Rankings for a long time and have been in the top ten for over five years now. In these turbulent times it will be interesting to see how we have fared against our competitors and where we would have been had we not invested so much on future proofing our place amongst the elite. Demand for our products continues on an upward spiral and we have moved to meet this by almost doubling our production output."
Yokohama Rubber Co., Ltd., announced today that it has become a technical partner for "Gran Turismo(R)6", the latest version of the globally popular racing video game series "Gran Turismo". Realism is the great attraction of the series and, in order to develop the game's new physics engine reproducing car behavior, YOKOHAMA provided tyre data for the simulation. This is the first time a tyre manufacturer has served as an official technical partner. Through its participation, YOKOHAMA hopes to boost its global recognition across generations of automotive enthusiasts.
As of March 2013, the "Gran Turismo" series had recorded sales 70 million units around the world, and has been highly evaluated not only by avid gamers but by professional race drivers, automotive-related companies and more. The latest version, "Gran Turismo(R)6", was unveiled at the Silverstone Circuit in England 15th May
A groundbreaking tyre monitoring app developed by Bridgestone UK is now being rolled out across other European markets, after its effectiveness was deemed too indispensable to ignore.
The sales force assisting ‘Challenge’ app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres - all on the user’s tablet.
Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital.
Lassa Tyres’ new Campaign, “Release Your Ego”, will conquer the streets of Milan, Italy from May 20th to June 02nd, 2013.
The Campaign will be displayed on bus stops citywide, featuring the most dynamic and remarkable member of Lassa family, Phenoma, engineered particulary to let passionate driving enthusiasts and high demanding fans lose their ego.
Campaign ads will also feature a call for Instragram and Twitter uploads with #proprioperme to invite participants to share pictures showing them what let lose their ego, what makes them spoiled as beautiful summer days just begin.
Lassa Tyres will also be present at the 25th Autopromotec Fair at the Bologna Exhibition Centre from May 22nd to May 26th, 2013.
Qualifying customers will get a free Apple iPad or Apple iPad Mini in a promotional offer from Bush Tyres, the leading independent tyre specialist in East Yorkshire, Lincolnshire and Humberside, together with Mitas Tyres Limited, a leading manufacturer of off-road tyres.
Retail customers who purchase four Mitas radial drive tyres of over 600mm in section from Bush Tyres between 12 June 2013 and 13 September 2013, when the promotional offer finishes, will automatically receive an Apple iPad. Those purchasing four Mitas radial drive tyres of less than 600mm in section width, or eight trailer tyres, will receive an Apple iPad Mini. The offer allows multiple purchases, so customers who buy more than one set of tyres will receive more than one product. Terms & Conditions apply.
Visit http://www.apple.com/ to view images of iPads and iPad Minis.
BMTR have a position for a Business Development Manager, Retail. For more information click on the Jobs Vacancies page
Hankook Tyre UK Ltd are looking for a Regional Sales Manager for the South West Region. For more information click onto the Job Vacancies page.
Maxxis International has recruited Jas Ghata-Aura as its new online content developer. Jas’ previous experience includes building websites, running social media campaigns, search engine optimisation (SEO), and graphic design, all of which will come in handy as Maxxis’ aims to raise its profile and diversify the demographics of consumers buying its products.
Maxxis’ efforts to heighten focus on digital communications, is driven by its belief that online and social media platforms are fast becoming the most effective ways of communicating directly with consumers. With a strong existing following on its social media channels, the appointment of Jas will help strengthen and build Maxxis’ presence and give existing and potential customers the opportunity to interact with the brand and its assets on a daily basis.
Jas will report directly to Maxxis UK Marketing Manager Amy Colbourne.
Michiel Kramer (34) has been appointed Manager of Marketing Communications & Product Management at Apollo Vredestein B.V. on 1 May 2013. In this capacity, he will lead the central teams responsible for the products and brands of Apollo and Vredestein in Europe and North America.
A wealth of experience
Michiel Kramer has been working at Vredestein for more than eight years. He was Market Development Manager in the United States from 2005 and, after September 2009, worked as Area Export Manager. Kramer was also Product Manager for the high-end concept Premium Styling by Vredestein.
Bandi Vaczi becomes Head of Global Marketing Communications at Apollo Tyres
Michiel Kramer will follow Bandi Vaczi (36), who has been promoted to Head of Global Marketing Communications. For six years, Vaczi was in charge of the Marketing Communications department, where he was responsible for the marketing and communications at corporate and product level for all products and the brands Vredestein, Maloya and Apollo. In his new role, Vaczi will be responsible for Marketing Communications for all brands in the portfolio of Apollo Tyres Ltd, i.e., Apollo, Vredestein and Dunlop.
A new initiative to raise awareness and standards in the Tyre Collection and Tyre Disposal sector was launched recently by the Tyre Recovery Association.
The Responsible Retailer launch was held at a Press Conference in the Ardencote Manor Hotel, Warwickshire on Friday 10th May.
A Responsible Retailer Certificate will be awarded to retailers meeting best practice standards by a recognised tyre collection company who will also be an approved member of the TRA.
For the first time, Sailun exhibited at the Tires and Rubber Show held in the Moscow Expocenter between April 23rd and 26th. The Sailun stand was located on the mezzanine floor in an excellent position adjacent to the main Pavilion entrance.
The stand was manned throughout the show by both Sailun personnel and an English-speaking Russian translator.
The overriding objective behind Sailun’s participation in the show was to further raise the profile of the brand, to demonstrate our desire and intent to penetrate the Russian market and to meet both existing and prospective distributors.