Bridgestone extends Arla arrangement in major commercial coup

Bridgestone is celebrating a major commercial coup after extending a fleet agreement with Arla Foods, which will take the relationship into a 10th consecutive year, it was revealed.

The 13,500-strong dairy farmer cooperative will continue to benefit from Bridgestone’s premium tyre range and holistic Total Tyre Care offering, with a renewed deal now in place up until 2020. Bridgestone’s Tyre Pressure Monitoring Systems (TPMS) and tailored package of support were both cited as major factors in the extension, with call-out times being reduced by up to 30 per cent as a direct result. 

Arla’s Inbound Logistics Director, Richard Wilson, said: “We have been really impressed with Bridgestone on a number of levels for some time now, so the decision to extend our agreement was an easy one for us to make. 

“Not only are the products extremely reliable an impressive from a performance point of view, but the levels of aftercare and associated services are also right up there.”


Bridgestone’s commercial sales director Greg Ward said: “To be in a position to announce this news is a great feeling for a number of people, who have been in discussions for a long time now.

“We have demonstrated real value to Arla by not only reducing call-outs through our support, but also offering fuel savings by way of our TPMS technology.”

Arla’s dairy products are delivered across the length and breadth of the country to its portfolio of brands including Lurpak and Anchor.

Supported by real-time monitoring and analysis of fleet performance, Bridgestone supplies Arla with the most cost efficient mix of new and retread tyres. These products, services and systems are delivered by the Bridgestone Partner network – Europe’s largest professional independent service network – combined with the specialist Bandag retread network.

 Arla’s maintenance teams are also supported by Bridgestone’s fleet managers who offer specialist advice and consultation. To maximise efficiencies and fleet uptime for customers, Arla and Bridgestone are committed to a process of continuous improvement.  This includes on-site coaching and monthly performance reviews to identify and implement service improvements. 

 Greg added: “Discussions have been in place for some time now and we are delighted to have reached an agreement. We think it demonstrates longevity and offers an endorsement of our commercial fleet solutions.”

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