BFGoodrich Helps Veterans Reach New Heights

BFGoodrich is helping military veterans deal with Post-Traumatic Stress Disorder (PTSD) by donating tyres and funding to a charity embarking on three challenging vehicle expeditions.

Set up and led by expedition specialists Max Adventure, the ‘Driven to Extremes’ charity was recently named a winner of BFGoodrich Tyres’ Good Project Award, which sponsors off-roading projects with a difference.

The military veterans are being helped to conquer their PTSD by taking part in two exhilarating journeys covering 8,000 miles of some of the roughest terrain in Europe.

The expeditions will reach some of the most extreme points in Europe, with the first leg, a demanding 10-day venture across the Shetlands, having just been completed. The team are set to embark on a 20-day reconnaissance trip across Norway in July in readiness for 2018, followed by an arduous 30-day expedition to Ushguli in Georgia, the highest village in Europe.


As part of the sponsorship, BFGoodrich is supplying its All Terrain T/A KO tyresfor five expedition vehicles. The tyre manufacturer has also donated £2,500 to cover the costs of necessities such as fuel, tolls and taxes during the trips.

Mark Meagher, BFGoodrich Brand Manager for the UK and Ireland, said: “We’re really pleased to be backing Mac and the team. These are tough challenges and we hope they raise a lot of awareness of the issues faced by veterans with PTSD as well as a lot of money. BFGoodrich off-road tyres are the benchmark when it comes to this sort of gruelling project, and we’re proud that they will help keep the expedition going no matter what the conditions. BFGoodProject was launched to help expeditions that really push the limits of what it’s possible to achieve in a vehicle – the Max Adventure journey fits the bill perfectly.”