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New Nokian WR Snowproof – peace of mind for wintry ways

First class safety and exceptional grip for all forms of winter The new Nokian WR Snowproof​ is a safe and reliable winter tyre specially developed for Central European passenger car drivers. The tyre’s most important characteristic is superb winter safety giving drivers peace of mind in sudden snowfalls and slushy lane changes.

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Bibendum Stays Strong as Michelin Maintains Title of World’s Most Valuable Tire Brand

Michelin defends its title as the world’s most valuable tyre brand despite a 9% decrease in brand value to US$7.2 billion, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. In addition to calculating overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Along with the level of revenues, brand strength is a crucial driver of brand value.

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TyreSafe’s warning for all vehicles coming out of storage: Perform essential tyre safety checks before taking to the road

Bringing vehicles out of storage in the spring months should prompt owners to perform essential tyre checks, urges UK charity TyreSafe. Tyres of vehicles parked or stored for any extended period of time may suffer more rapid deterioration when not in use, especially when exposed to the elements or if they have been supporting the vehicle’s weight.