General

Magna Tyres Group ventures into Canada and the USA

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Due to immense successes in a large number of countries and industries, Magna Tyres Group is expanding its worldwide network of offices and distribution. Magna Tyres Group will start with a new office on the North American continent, in Canada. This opens up an entire new market which makes it possible for even more clients in Canada and the US to use the premium quality Magna Tyres products. Michael de Ruijter, CEO of Magna Tyres Group, comments: “We took a great deal of care in choosing this location for our new office. It will further strengthen our commitment to all customers in the region and is an opportunity for close daily cooperation”.

The rapid growth in recent years made expansion necessary to provide support locally on a 24/7 basis. Clients in the area will benefit from closer and even more personalised attention, while product availability increases because stocks can be locally maintained. The objective is to increase the market share, focus on improving customer relationships and satisfaction in this high potential region. The new office is the next step in the worldwide expansion of the already fastest growing OTR company in the world. Mr. Alex Vitale has been appointed General Manager and will lead the new office.

Mr. Alex Vitale - General Manager Magna Tyres USA & Canada

Mr. Vitale has been appointed as general manager of the new Canada regional office. He is an accomplished leader with 20 years of experience in general management, sales and marketing in the tyre industry for some of the major A-Brands. With his profound knowledge of international business, broad knowledge of the Tyre industry, he is the perfect person to lead the Magna Tyres expansion into the North American Tyre market.

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