General Tire have teamed up with the Hudson brothers on Swim Wild - a follow up video campaign to the award winning Wavemaker that launched earlier this year.
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International development organisation Transaid has kicked off its 20th anniversary celebrations with a special showcase event in London, attended by more than 150 industry supporters, partners and development organisations, together with Patron HRH The Princess Royal and the entire Transaid team
Global motorsport tyre brand DMACK has agreed terms to open its own tyre manufacturing facility in Italy, allowing it to expand into other motorsport disciplines. For the first time in its 10-year history, the British firm will have total control of its production after an agreement with Marangoni will see it use part of the Italian manufacturer’s facility in Rovereto, northern Italy.
Kumho Tire has confirmed that it has renewed its partnership with Tottenham Hotspur as its Official Tyre Partner for a further three years from the start of the 2018/19 season.
Apollo Tyres, the leading tyre maker, which has been going the distance with its sponsorship of the top English Premier League brand, Manchester United, over the last five years, has now roped in Sachin Tendulkar, one of the greatest cricketing icons of the world, as its brand ambassador for a period of five years. This is the first time that the company has associated with a celebrity as the face of its brand.
TyreSafe, the UK’s tyre safety charity, is launching a new awareness campaign aimed at all those parent chauffeurs taking their children to swimming, music lessons, drama, dance, football, karate and the innumerable other activities they enjoy. By the time their child is 20, they are likely to have spent over 3,000 hours driving them around - that’s 125 days non-stop motoring.
• Ben’s new Industry Survey 2018 is now open for responses from automotive industry • Ben encourages automotive community to respond about their biggest health and wellbeing issues • The results will help Ben to continue to best support those working in the industry
t was announced earlier this year that the immensely popular Magna M-Terrain E4 tyre series would soon be expended with new sizes. Today, we are proud to reveal that the tyre will be available in three additional dimensions!
While the post-Brexit landscape remains uncertain, the Tyre Industry Federation (TIF) understands the Department for Transport (DfT) intends to retain alignment with future evolutions of the EU tyre labelling regulations for UK, at least as far as the label itself is concerned. The rationale is to ensure a smoothly working market for tyres.
Buckinghamshire based distributor, Tomato Tyres, has secured an important fleet agreement to supply specialist aviation logistics company, Comet Car Hire (CCH), with the recently launched Yokohama BluEarth RY55 van tyre for its fleet of Mercedes vans, minibuses and people carriers.