Latest Tyre Industry News

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Hankook Tire’s #drivelikeawoman consumer campaign for the Scandinavian market recognised with a distinguished Epica Award!

In November, tyre maker Hankook won Bronze at the international Epica Awards for its informative campaign #Drive like a woman. The campaign was initiated jointly between the Swedish non-governmental road safety association NTF and Hankook Tire Sweden as statistics have shown that men and especially younger men aged between 18-25 years are more likely to have an accident on Swedish roads.


Smithers Rapra forecasts global industry tyre volume to reach 2.7 billion units by 2022

The global tyre market is well positioned for further growth as it adapts to meet challenges across a complex matrix of tyre types, end uses and regional markets. ’The Future of Global Tires to 2022’ estimates the overall market to reach over 2.2 billion units by 2017 with volume growth is expected to continue, at a 3.4% compound annual rate from 2017 through to 2022; in 2022 total global industry tyre volume is seen as approaching 2.7 billion units.


Home advantage for BKT at the largest event for the South Asian market

BKT, the multinational Off-Highway tyre manufacturer headquartered in India, will certainly not miss the upcoming 9th edition of Excon, the International Construction Equipment and Technology Trade Fair taking place from December 12 to 16, 2017 at the Bangalore International Exhibition Centre in India. To benefit from its home advantage,


Consumers Turned off by Poor Mobile Websites

Mobile search is becoming increasingly popular with the latest stats from Google showing that 61% of users are unlikely to return to a website they had trouble accessing using their mobile device, while 40% will visit a competitor’s site


Hankook Tire Appoints New CEO

Hankook Tire has announced a new executive appointment. The Premium tyre maker has appointed Soo-Il Lee (55) as President & Chief Executive Officer of Hankook Tire. The appointment will come into effect on 1st January 2018


Trelleborg Showcased Products & Solutions for Smart Farming at Agribex 2017

At Agribex 2017 Trelleborg Wheel Systems showcased a number of key innovations aimed at helping farmers to produce more with less, sustainably. Jean-Paul Spijker, Managing Director Benelux at Trelleborg Wheel Systems, explained: “We are delighted to have brought these solutions to Agribex. Innovation and sustainability are at the heart of our offering and we are very proud to showcase solutions that represent both."