Latest Tyre Industry News

Welcome to Tyre Trade News, the No.1 Magazine for the Tyre Industry.


Yokohama to launch European all-season passenger car tyre

Yokohama will begin European sales of its all-season passenger-car tyre “BluEarth-4S AW21” from this autumn. “BluEarth-4S AW21” will be the first Yokohama all-season passenger-car tyre to be introduced to the European market. The tyre will initially be available in over 30 sizes, ranging from 255/50R19 107W to 175/65R14 82T and the company plans to gradually expand the line-up of available tyre sizes.


Business for Sale Rushden, Northamptonshire

Well established, profitable garage for sale situated in the town centre of Rushden, Northamptonshire with strong business model and loyal customer base. Situated within close proximity of the town centre and only 10 minutes' drive from the new Rushden Lakes Shopping Centre.


Business for Sale North and South Cambridgeshire

Due to forthcoming retirement of majority shareholder, offers are invited for the sale of an independent tyre distributor operating 2 depots in North and South Cambridgeshire, servicing national fleet and retail customers on car, truck and earthmover tyres.


Yokohama to launch spectacular mud terrain tyre in Europe

Yokohama will begin European sales of the “GEOLANDAR M/T G003”, mud terrain tyre in its GEOLANDAR brand of tyres for SUVs and pick-up trucks, from this spring. The tyres, to be introduced to specific country markets sequentially, will be available in 23 sizes, from 20-inches to 15-inches with POR (Professional Off-Road) stamped on the tyres’ sides. The same tyre has been sold in the USA since July 2017.The “GEOLANDAR M/T G003” seeks to provide off-road driving enthusiasts with tyres that deliver the ultimate performance for every off-road scene, from mud to rock, dirt and gravel. In addition, the company constantly seeks to extend the tyres’ useful life by enhancing their durability and wear resistance.


Nokian Tyres’ brand redesign supports the company’s growth strategy

Nokian Tyres is modernizing its brand in response to changing consumer needs and in order to become more attractive in the company’s strategic growth areas. The new brand reflects the company’s long history, sustainable business and Scandinavian values. The promise of peace of mind in all conditions is at the core of Nokian Tyres’ operations.