Latest Tyre Industry News

Michelin has retained its position as the world’s most valuable tyre brand for the ninth consecutive year, with its brand value increasing 17% to USD10.3 billion, according to a new report from…

Prometeon, a leading company in the commercial, agricultural and OTR tyre sectors, is sponsoring the Hutchinson Transport motorcycle racing team in the UK national ‘No Limits Racing CB500’ championship. Hutchinson…

Apollo Tyres Ltd has achieved a marked increase in ‘Brand Strength’ in India, its domestic market, according to new independent analysis by Brand Finance of the world’s strongest and most…

 Tire Group International (TGI), a leading global distributor of tyres and automotive products, is proud to announce its newest partnership as an authorised distributor for Hankook Tire. As part of…

Bridgestone is getting into the festival spirit early after teaming up with Kwik Fit to announce a major new partnership with Camper Calling Festival, as the brands look to connect…

Singapore headquartered Omni United’s flagship brand Radar Tyres announces that its Radar RED (Radar Elite Dealer) Program has exceeded 1,000 dealers across Europe. The Radar RED Program is designed to…

PRINX is launching its new social media channels as part of a refreshed digital communication strategy. With these new accounts, the tyre brand is creating a clearer and more direct…

First Line Ltd has strengthened its leadership team with the appointment of Lewis Wykes as UK Sales Manager. Wykes joins the aftermarket supplier with 22 years of automotive aftermarket experience,…

Magna Tyres Group has announced the acquisition of Forrez, the renowned Belgium-based tyre specialist and mobility service provider. The acquisition represents another major milestone in Magna Tyres Group’s international growth…

Bridgestone has been selected as the tyre supplier for the new Volkswagen ID. Polo GTI, providing bespoke Potenza Sport tyres for the first fully electric GTI in Volkswagen’s history. The…