Preparations for the show are going well, and underway are the visitor promotions. Pre registrations are up 20% on previous years.

Tyre maker Hankook teamed up with Rinspeed on their new “microSNAP” project, a micro vehicle system with interchangeable chassis and bodies, which is currently presented on Geneva International Motor Show 2019. Hankook will be supplying the micro vehicle with its premium Ventus line tyres as official tyre partner.

The Pirelli-supplied British GT Championship’s record-breaking 38-car full-season entry list is evidence of teams’ ‘commitment and belief’ in the series according to General Manager Benjamin Franassovici.

First class safety and exceptional grip for all forms of winter The new Nokian WR Snowproof​ is a safe and reliable winter tyre specially developed for Central European passenger car drivers. The tyre’s most important characteristic is superb winter safety giving drivers peace of mind in sudden snowfalls and slushy lane changes.

Michelin defends its title as the world’s most valuable tyre brand despite a 9% decrease in brand value to US$7.2 billion, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. In addition to calculating overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Along with the level of revenues, brand strength is a crucial driver of brand value.

Automechanika Birmingham’s 2019 visitor campaign is off to a record start with pre-registrations up thanks to a raft of new features and initiatives designed to offer the very best visitor and exhibitor experience.​

FlexFuel Energy Development UK (FFEDUK), the UK’s leading hydrogen engine cleaning company, has signed a partner agreement with Point S whereby its hydrogen engine cleaning solution, Hy-Carbon, will be made available to its members initially throughout the United Kingdom, and with a view to a forthcoming global agreement.

ARLANXEO, a global leader in performance elastomers, successfully participated at the Tire Technology Expo 2019 in Hannover, Germany.

Bringing vehicles out of storage in the spring months should prompt owners to perform essential tyre checks, urges UK charity TyreSafe. Tyres of vehicles parked or stored for any extended period of time may suffer more rapid deterioration when not in use, especially when exposed to the elements or if they have been supporting the vehicle’s weight.

Midlands-based John Oates Horseboxes is introducing a new retrofit technology on both its new and used vehicles to address the issue of tyre under-inflation, which the company’s Head of Sales James Haddock describes as a “major problem in the market”.